Senior Associate, Product Marketing Strategy (Sales Enablement) at Humana enhancing growth across Medicare programs. Collaborating with teams to advance sales enablement strategies and support agents' needs.
About the role
- Product Marketing Manager functioning as a key link between product and marketing in a digital software company. Leading messaging development and enablement content for B2B initiatives.
Responsibilities
- Develop a deep understanding of our target customers, developing customer profiles and establish personas that guide messaging and marketing activities
- Create messaging and content to explain highly technical features & concepts to a breadth of personas with various technical aptitude levels
- Work with sales and partner enablement teams to provide the marketing elements they need to successfully participate in pitches, conferences, panels, and prospecting activities that align with the buying process
- Develop sales videos, decks, one pagers, and other content/tools that enable the sales team to articulate product story and unique selling proposition
- Educate the sales on the latest messages and resources to ensure our message is making it to market and evaluate consumers’ attitudes and feelings toward our products
- Act as a product expert / evangelist in support of training, sales, media relations, demand creation, and trade show support
- Work alongside demand generation and communications teams to develop plans that drive awareness and product engagement among potential and existing customers
- Collaborate with sales to understand & support ongoing enablement and asset needs and maximize the impact of messaging
- Assist in creating customer advocacy content including case studies and customer testimonials
- Partner with the technical marketing team to identify and develop timely competitive analysis to understand the competitive landscape and industry trends
- Author compelling content related to the product portfolio for use across whitepapers, blogs, sales enablement, etc.
Requirements
- 5+ years experience in B2B software product marketing
- Strong technical acumen with ability to quickly synthesize technical content into ‘positioning’ for technical and non-technical audiences
- Proven track record of writing effective B2B content
- Experience creating sales enablement materials and content – background in video development desired, but not required.
- Experience using SharePoint for content management
- Excellent communication and presentation skills; highly skilled in impactful PPT creation
- Experience using Teams, Miro, Asana.com, Adobe Suite preferred
- Demonstrated ability to operate in a fast-paced environment; desire to roll up your sleeves and work collaboratively with teams across the organization
Benefits
- Generous time off policies
- Competitive compensation
- Volunteer opportunities
- Reward and recognition programs
- Employee committees & resource groups
- Healthcare and retirement benefits
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