CRM and Marketing Automation Manager handling customer data analysis and email marketing campaigns. Focused on segmenting audiences and optimizing marketing strategies through data-driven decisions.
Responsibilities
You analyze existing customer databases and optimize them using available data and/or logic
You create entirely new CRM accounts and can both perform complex database imports and implement corporate design guidelines for templates across all required areas
You are responsible for email marketing campaigns with various objectives, analyzing and optimizing them, for example using different A/B testing strategies
You handle the onboarding of new clients and can successfully familiarize them with the CRM of choice
Requirements
3–5 years of experience working with CRMs such as HubSpot or similar
Experience analyzing CRM data for lead generation and customer acquisition
Experience with email marketing tools such as Mailchimp
Experience designing process optimizations, e.g., with Zapier or similar tools
Experience with WordPress, Typo3, HubSpot CMS, or similar
Experience manipulating data, e.g., using Python or similar
Native-level German language skills
Business-fluent English language skills
Benefits
Self-fulfillment
Personal development and training
Modern software and hardware
Work from anywhere, as long as you are in a similar time zone
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