Director of Experiential Marketing Operations overseeing global event operations and team performance at Verisk. Responsible for strategic leadership, collaboration, and operational excellence.
MB
Hybrid CRM and Marketing Automation Manager – m/f/d
Posted 2 hours ago
About the role
- CRM and Marketing Automation Manager handling customer data analysis and email marketing campaigns. Focused on segmenting audiences and optimizing marketing strategies through data-driven decisions.
Responsibilities
- You analyze existing customer databases and optimize them using available data and/or logic
- You create entirely new CRM accounts and can both perform complex database imports and implement corporate design guidelines for templates across all required areas
- You are responsible for email marketing campaigns with various objectives, analyzing and optimizing them, for example using different A/B testing strategies
- You handle the onboarding of new clients and can successfully familiarize them with the CRM of choice
Requirements
- 3–5 years of experience working with CRMs such as HubSpot or similar
- Experience analyzing CRM data for lead generation and customer acquisition
- Experience with email marketing tools such as Mailchimp
- Experience designing process optimizations, e.g., with Zapier or similar tools
- Experience with WordPress, Typo3, HubSpot CMS, or similar
- Experience manipulating data, e.g., using Python or similar
- Native-level German language skills
- Business-fluent English language skills
Benefits
- Self-fulfillment
- Personal development and training
- Modern software and hardware
- Work from anywhere, as long as you are in a similar time zone
- 4-day workweek possible
- Free breakfast and drinks
- Quarterly profit-sharing
- Flexible working hours
- Commuter pass (job ticket) available
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
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