Manager Search & Website driving marketing architecture and team strategies. Leading campaign efforts in Ghent, Belgium with focus on SEO and innovative marketing solutions.
Responsibilities
Coach and mentor SEA specialists, focusing on deepening expertise in search strategy, campaign execution, and conversion optimization
Create structures (rituals, playbooks, internal trainings) for exchanging learnings, best practices, and case studies across the chapter and with other squads
Continuously monitor developments in search technology, generative AI, and ad platforms, translating these into actionable insights and upskilling opportunities for the chapter
Work closely with the Product Manager of the Demand Capture squad to ensure alignment of search activities across the customer journey
Design and evolve a robust marketing technology stack, integrating marketing automation, CRM, CMS, analytics, and data management tools
Create and enforce standards, processes, and best practices for smooth data flow, system interoperability, and campaign efficiency
Remove technical and operational barriers to enable marketing teams
Evaluate and adopt emerging marketing technologies to future-proof infrastructure
Drive automation to increase agility and reduce manual workload
Monitor system performance, data quality, and compliance with privacy and security regulations
Participate actively in agile ceremonies, roadmap planning, and strategic discussions shaping long-term marketing capabilities
Requirements
5+ years of experience designing and implementing marketing architectures or technology solutions
Experienced in leading teams and safeguarding brand identity
Hands-on experience with Search Engine Advertising
Knowledge in display, video and Google ads demand gen
Strong knowledge of marketing technology stacks, including automation, CRM, CMS, analytics, and integrations
Skilled at collaborating across technical and marketing stakeholders
Proactive in identifying and solving system inefficiencies
Knowledgeable in data governance, privacy, and security considerations
Comfortable working in agile teams, balancing strategic vision with hands-on execution
Native Dutch
Excellent communication skills in English are essential; German language skills are a plus.
Benefits
A competitive salary based on experience
Flexible working hours in the heart of Ghent
A fixed 13th-month salary
Pension scheme
Hospitalization insurance
Meal vouchers
Travel expense reimbursement
An annual training budget of €2,000, which you can freely allocate to your professional development
Team outings, social drinks, and an annual weekend trip with the entire LYNX team
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