CRM Analyst at Check Commerce managing campaigns and performance analysis to enhance client relationships. Developing creative content and optimizing communication strategies.
About the role
- CRM Specialist enhancing customer engagement strategies for Renner. Focused on automating communications and improving customer journeys through strategic collaboration and data analysis.
Responsibilities
- Act as a driving force in the evolution of Renner Brand's CRM strategy, focusing on loyalty, engagement and repeat purchase;
- Ensure a customer-centric perspective across all deliveries, decisions and created journeys;
- Build increasingly automated, personalized and efficient journeys;
- Connect business opportunities to the CRM strategy by proposing solutions and paths that support the long-term vision;
- Develop hypotheses, test, measure, learn and continuously evolve (test-and-learn mindset);
- Expand the use of behavioral triggers, smart segmentations and product recommendations;
- Maintain constant collaboration with Data (BI/Analytics), Technology, Performance, Product and Brand teams to evolve the strategy;
- Monitor key CRM metrics: engagement, conversion, incremental impact, loyalty and database health and movement;
- Turn data into actionable insights and practical recommendations;
- Present learnings, progress and next steps clearly, linking performance to brand strategies;
- Ensure each journey and communication reflects Renner’s positioning — with clarity, care and consistency.
Requirements
- Previous experience in CRM or relationship marketing;
- Bachelor's degree in Marketing, Business Administration or Advertising;
- Analytical mindset with the ability to translate data into practical decisions;
- Ease collaborating with diverse areas (Data, Product, Technology, UX, Brand);
- Resilient, adaptable and solution-oriented profile;
- Broad business perspective and ability to connect strategy, operations and results;
- Experience with A/B testing and experimentation methodologies.
- Preferred:
- Experience in retail, fashion, beauty or lifestyle segments;
- Understanding of advanced segmentation, triggers and predictive models;
- Experience with automation and segmentation tools.
Benefits
- Hybrid (3 days in the office and 2 days remote)
- Learning and development opportunities
Job title
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Not specified
Degree requirement
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