Product Group Manager overseeing customer engagement technology at Cencora, enabling seamless digital service experiences. Leading product vision and driving platform evolution for improved customer interactions.
About the role
- Senior CRM Manager developing strategies to optimize customer engagement and retention for a fintech startup. Leading multi-channel campaigns and driving lifecycle marketing for global customers.
Responsibilities
- Architect Lifecycle Strategies: Map and optimize complex, end-to-end user journeys that drive onboarding, "first-send" conversions, repeat usage, and long-term advocacy.
- Master Multi-Channel Execution: Design and deploy high-impact campaigns across Email, Push, SMS, and In-App messaging, balancing visibility while actively avoiding notification fatigue.
- Drive Granular Segmentation: Leverage event-based data to create highly targeted segments based on specific corridors (e.g., UK to Nigeria), transaction behavior, and user intent.
- Champion a Test-and-Learn Culture: Lead rigorous A/B testing on subject lines, send times, and incentives (like fees vs. FX rates) to prove incremental lift and optimize conversion.
- Own the Technical CRM Stack: Manage enterprise tools (like Braze or Customer.io), utilizing Liquid logic and webhooks while partnering with Data Engineering to ensure clean data flows.
- Optimize for Bottom-Line ROI: Track and report on core financial metrics, linking your CRM activities directly to Customer Acquisition Cost (CAC), Lifetime Value (LTV), and churn reduction rather than just open rates.
Requirements
- Several years of experience in CRM or Lifecycle Marketing, ideally within Fintech, Neobanking, or a fast-paced B2C startup.
- Deep hands-on expertise with enterprise CRM and automation tools like Braze, Customer.io, or HubSpot.
- Strong data-driven skills, including the ability to use SQL or BI tools to pull insights and build event-based segments.
- Technical savvy with an understanding of how APIs, webhooks, and Liquid logic trigger marketing events and multi-step branching canvases.
- Experience managing campaigns with a global mindset across multiple time zones, corridors, and currencies.
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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