Global Product Marketing Manager overseeing growth initiatives for flow cytometry instruments. Driving legacy - to - next - gen transitions and broader growth strategies in a healthcare environment.
About the role
- SMB Marketing Manager leading marketing initiatives within Merchant Services at Lloyds Banking Group. Focused on driving engagement and acquisition across the SMB segment with a hybrid work style.
Responsibilities
- Develop and implement targeted marketing strategies for SMB customers, leveraging insights from banking and payments trends to position Merchant Services as a trusted partner.
- Plan and deliver a wide range of integrated marketing campaigns across digital, social, and offline channels including tradeshows and events to generate qualified leads and support sales conversion.
- Be the key interlock between the marketing and SMB sales teams.
- Use data analytics and market research to understand SMB needs, optimise campaigns, and improve ROI.
- Partner with Product, Sales, Partnerships, RevOps and Digital teams to ensure marketing initiatives align with commercial priorities and product positioning.
- Create compelling content and value propositions tailored to SMB audiences, highlighting solutions that address their unique challenges.
- Monitor campaign performance, report on indicators, and continuously refine strategies to maximise impact.
Requirements
- Strong demonstrable experience in B2B marketing roles, developed within banking, financial services, or Fintech.
- Experience in SMB-focused marketing, events management, digital demand generation and sales enablement is highly desirable.
- Strong understanding of banking and payments ecosystems, with awareness of emerging Fintech trends.
- Ability to manage a broad range of marketing activities, from campaigns and content to events and digital execution.
- Proficiency in digital channels, performance marketing, and marketing automation tools (e.g., HubSpot, Salesforce).
- Proven ability to work with sales teams to drive prioritisation and deliver impactful enablement programs.
- Ability to interpret data and translate insights into actionable marketing strategies.
- Skilled at working across teams and influencing partners in a matrixed environment.
- Comfortable in a fast-paced, evolving environment with a focus on innovation and continuous improvement.
Benefits
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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