Hybrid GTM Marketing Manager, SMB, Merchant Services

Posted 3 weeks ago

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About the role

  • SMB Marketing Manager leading marketing initiatives within Merchant Services at Lloyds Banking Group. Focused on driving engagement and acquisition across the SMB segment with a hybrid work style.

Responsibilities

  • Develop and implement targeted marketing strategies for SMB customers, leveraging insights from banking and payments trends to position Merchant Services as a trusted partner.
  • Plan and deliver a wide range of integrated marketing campaigns across digital, social, and offline channels including tradeshows and events to generate qualified leads and support sales conversion.
  • Be the key interlock between the marketing and SMB sales teams.
  • Use data analytics and market research to understand SMB needs, optimise campaigns, and improve ROI.
  • Partner with Product, Sales, Partnerships, RevOps and Digital teams to ensure marketing initiatives align with commercial priorities and product positioning.
  • Create compelling content and value propositions tailored to SMB audiences, highlighting solutions that address their unique challenges.
  • Monitor campaign performance, report on indicators, and continuously refine strategies to maximise impact.

Requirements

  • Strong demonstrable experience in B2B marketing roles, developed within banking, financial services, or Fintech.
  • Experience in SMB-focused marketing, events management, digital demand generation and sales enablement is highly desirable.
  • Strong understanding of banking and payments ecosystems, with awareness of emerging Fintech trends.
  • Ability to manage a broad range of marketing activities, from campaigns and content to events and digital execution.
  • Proficiency in digital channels, performance marketing, and marketing automation tools (e.g., HubSpot, Salesforce).
  • Proven ability to work with sales teams to drive prioritisation and deliver impactful enablement programs.
  • Ability to interpret data and translate insights into actionable marketing strategies.
  • Skilled at working across teams and influencing partners in a matrixed environment.
  • Comfortable in a fast-paced, evolving environment with a focus on innovation and continuous improvement.

Benefits

  • A generous pension contribution of up to 15%
  • An annual performance-related bonus
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 30 days’ holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies

Job title

GTM Marketing Manager, SMB, Merchant Services

Job type

Experience level

Mid levelSenior

Salary

£76,464 - £84,960 per year

Degree requirement

Bachelor's Degree

Location requirements

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