SMB Marketing Manager leading marketing initiatives within Merchant Services at Lloyds Banking Group. Focused on driving engagement and acquisition across the SMB segment with a hybrid work style.
Responsibilities
Develop and implement targeted marketing strategies for SMB customers, leveraging insights from banking and payments trends to position Merchant Services as a trusted partner.
Plan and deliver a wide range of integrated marketing campaigns across digital, social, and offline channels including tradeshows and events to generate qualified leads and support sales conversion.
Be the key interlock between the marketing and SMB sales teams.
Use data analytics and market research to understand SMB needs, optimise campaigns, and improve ROI.
Partner with Product, Sales, Partnerships, RevOps and Digital teams to ensure marketing initiatives align with commercial priorities and product positioning.
Create compelling content and value propositions tailored to SMB audiences, highlighting solutions that address their unique challenges.
Monitor campaign performance, report on indicators, and continuously refine strategies to maximise impact.
Requirements
Strong demonstrable experience in B2B marketing roles, developed within banking, financial services, or Fintech.
Experience in SMB-focused marketing, events management, digital demand generation and sales enablement is highly desirable.
Strong understanding of banking and payments ecosystems, with awareness of emerging Fintech trends.
Ability to manage a broad range of marketing activities, from campaigns and content to events and digital execution.
Proficiency in digital channels, performance marketing, and marketing automation tools (e.g., HubSpot, Salesforce).
Proven ability to work with sales teams to drive prioritisation and deliver impactful enablement programs.
Ability to interpret data and translate insights into actionable marketing strategies.
Skilled at working across teams and influencing partners in a matrixed environment.
Comfortable in a fast-paced, evolving environment with a focus on innovation and continuous improvement.
Benefits
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
Product Marketing Intern at Samsung Electronics America assisting in developing marketing strategies and conducting market research. Engaging with cross - functional teams for innovative projects.
Technical Product Marketing Manager developing GTM strategies for Corsearch's AI - powered brand protection solutions. Collaborating cross - functionally to synthesize data and support market positioning.
Senior Manager, Product Marketing at e.l.f. Beauty leading strategy and execution from concept to launch. Collaborating cross - functionally to ensure timely product launches aligned with brand vision.
GTM Enablement Communication Specialist leading multi - channel communication strategy for SUSE's global operations. Managing project execution and stakeholder communication.
Product Marketing Manager responsible for marketing strategies and campaigns in the oilfield services sector. Collaborating with teams to develop market positioning and drive strategic marketing initiatives.
GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
Product Marketing Manager bridging Product, Sales, and Marketing teams at Spreedly's Open Payments Platform. Executing product launches and developing go - to - market strategies for new features.
Product Marketing Manager focused on market research, product launches, and cross - functional collaboration. Driving strategies for energy control solutions at Woodward.
Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
Product Marketing Manager developing and maintaining marketing content for PGIM’s alternative product suite. Collaborating with various teams to drive business development in asset management.