Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
About the role
- Product Marketing Manager developing messaging and strategies for LinkSquares' AI-powered contract management solutions. Collaborating across teams for product launches and market insights.
Responsibilities
- Own product and solution positioning, translating product strategy into clear, compelling messaging that resonates with buyers
- Lead go-to-market planning and execution for product launches and feature releases, from narrative to rollout
- Develop product marketing launch assets including messaging frameworks, value propositions, sales collateral, and website content
- Enable Sales and Customer Success with the context, tools, and competitive insight they need to win and retain customers
- Partner closely with Product to influence roadmap conversations, understand customer needs, and represent the voice of the market
- Build and maintain competitive intelligence, including battlecards, win loss insights, and differentiated talk tracks
- Collaborate with Demand Gen, Content, and Brand to ensure consistent messaging across campaigns, channels, and lifecycle stages
- Use customer insights, usage data, and market feedback to continuously refine positioning and GTM strategy
Requirements
- 3+ years of experience in Product Marketing or a related role at a B2B SaaS company
- Experience owning product positioning, launches, and cross-functional GTM initiatives
- Strong storytelling skills with the ability to translate complex products including AI driven capabilities into clear, customer-focused value
- Hands-on experience positioning AI or data powered features, with a solid understanding of how AI drives real business outcomes (not just features)
- Ability to partner closely with Product and Engineering to understand AI capabilities, limitations, and roadmap implications and turn that into credible market messaging
- Proven ability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams
- Comfort operating in ambiguity and fast-moving environments, especially as products and AI capabilities evolve
- Strong project management skills and the ability to balance strategy with hands-on execution
- A pragmatic, get-things-done mindset.
Benefits
- medical, dental, and vision insurance
- 401k retirement plan with a company match
- equity awards
- flexible paid time off
- generous parental leave
- life and disability insurances
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