Hybrid Media & Measurement Consultant

at Lincoln Financial

• Job title: Media & Measurement Consultant
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $72,900 - $131,600 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Radnor, United States

About the role

• Media and Measurement Consultant at Lincoln Financial supporting high-impact, data-driven media strategies. Collaborating with stakeholders and optimizing media plans across various channels.

Responsibilities

• Maintaining knowledge on current and emerging developments/trends, assessing the impact, and collaborating with management to incorporate new trends and developments in current and future solutions.
• Championing and enhancing organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives.
• Serving as a resource to team members and applicable internal/external stakeholders on more complex assignments/projects.
• Identifying and recommending process improvements that significantly reduce workloads or improve quality.
• Consulting/analyzing on more complex assignments and/or projects.
• Supporting the development and execution of more complex media plans across all channels, ensuring alignment with business objectives and campaign KPIs.
• Building and maintaining dashboards and analytical reports that assess media performance. Translating data into clear, actionable insights and compelling stories for internal stakeholders, including senior leadership.
• Partnering with various internal stakeholders including creative, social strategy, consumer insights, web, privacy, and IT teams to ensure media plans are integrated and compliant.
• Collaborating with external media agencies and technology partners to implement, track, and optimize media campaigns.
• Integrating more complex data into meaningful narratives that highlight campaign successes, opportunities, and recommendations for improvement.
• Monitoring campaign performance, identifying trends, and proactively recommending optimizations to improve ROI and effectiveness.
• Supporting privacy and data governance initiatives, ensuring all media measurement activities adhere to regulatory and company standards.

Requirements

• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required)
• 3 - 5+ Years experience of media planning, measurement, or analytics experience, ideally with exposure to both B2C and B2B environments. (Required)

Benefits

• Clearly defined career tracks and job levels
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training