Hybrid Digital Trade Marketing Manager – Germany, Austria

Posted last month

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About the role

  • Digital Trade Marketing Manager for Lavazza enhancing online brand presence and optimizing digital shelf with creative campaigns. Collaborating with teams to analyze performance and engage customers effectively.

Responsibilities

  • Ensure consistent brand presence across all online channels by implementing the “Perfect Digital Shelf” (product presentation, content, ratings & reviews, conversion optimization)
  • Plan and manage trade marketing initiatives and content optimization for Amazon, Q-commerce and coffee specialist channels in close coordination with E-Commerce and Digital Marketing
  • Support digital campaigns, content uploads, performance analyses and reporting
  • Participate in cross-functional projects with Digital Marketing, Customer Marketing and E-Commerce
  • Operational management of media contacts (omnichannel, Q-commerce) to ensure optimized execution plans in alignment with Sales
  • Use data & insights to optimize the customer journey based on relevant KPIs (conversion rate, CTR, share of search, Digital Shelf Score, customer ratings)

Requirements

  • Degree in Business Administration, Marketing or a comparable field
  • At least 3 years of experience in e-trade or online marketing (FMCG/e-commerce experience advantageous)
  • Solid understanding of digital shopper journeys and levers along the digital shelf
  • Experience with e-commerce and analytics tools (e.g., Amazon Vendor Central, Google Analytics, Power BI)
  • Strong analytical skills and confident numerical competency
  • Competence in project management and agile methodologies
  • Advanced MS Office skills (Excel, PowerPoint)
  • Creative, strategic mindset and high level of initiative
  • Business-fluent German and English

Benefits

  • Attractive and competitive compensation plus additional benefits (e.g., Sodexo vouchers, gym membership contribution, employee discounts, and more)
  • Hybrid work: two Smart Work days per week + three Smart Work flex days per month
  • Open, entrepreneurial company culture with room for individual development

Job title

Digital Trade Marketing Manager – Germany, Austria

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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