Content & Marketing Operations Specialist managing content production and marketing operations at Abacum. Overseeing SEO execution, email workflows, and website management while collaborating with teams across marketing.
About the role
- Experienced Marketing Automation Specialist optimizing data-driven marketing automation for agricultural and construction e-commerce. Leading projects and collaborating with teams across Europe.
Responsibilities
- Lead marketing automation projects from idea to implementation.
- Translate commercial objectives into scalable, data-driven automation programs.
- Improve internal processes and explore smart ways to use automation and AI to scale marketing activities.
- Analyse campaign performance and drive continuous optimisation through testing and insights.
- Advise and support local marketing teams in improving their marketing automation initiatives.
- Ensure best practices, consistency and quality across marketing automation initiatives.
- Collaborate with data, performance marketing and customer journey specialists to improve targeting, automation logic and performance.
- Stay hands-on when needed by building or optimising automation flows and campaigns, ensuring ideas can quickly be tested and implemented.
Requirements
- 4+ years of experience in marketing automation or CRM marketing
- Hands-on experience with marketing automation platforms (Deployteq experience is a strong plus)
- Strong experience in setting up automated lifecycle flows
- Excellent analytical skills and a data-driven mindset
- Experience working with multiple stakeholders and advising marketing teams
- The ability to independently lead projects and drive improvements
- Experience working in an international or multi-market environment is a plus
- Fluent English (written and spoken)
Benefits
- Hybrid working model (Varsseveld / Utrecht)
- Room to innovate and experiment with automation & AI
- Personal development opportunities and growth paths within Kramp
- A key role in a high-performing, award-winning team
- International exposure across multiple European markets
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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