B2B Marketing Operations Manager developing operational processes for fintech company Purchasing Power. Collaborating with sales to drive marketing effectiveness in the employer space.
About the role
- Marketing Operations position focused on executing multichannel marketing efforts and supporting event management at Keyrus France. Collaborate with teams to enhance brand visibility and lead generation.
Responsibilities
- Participate in the operational deployment and monitoring of Keyrus France’s marketing activities: multichannel campaigns, events, digital communications and reporting
- Contribute to the execution of multichannel campaigns (emailing, social media, paid advertising, nurturing)
- Assist in creating operational content and assets (landing pages, newsletters, forms...)
- Help coordinate content production with internal teams and external providers
- Support event organization: webinars, trade shows, conferences, client breakfasts, workshops
- Assist with event logistics: scheduling, invitations, coordination with partners and speakers
- Contribute to post-event performance tracking (registrations, attendance, leads generated)
- Help configure and manage CRM and Marketing Automation tools (HubSpot, Salesforce)
- Contribute to maintaining and improving contact databases: assignment, enrichment, and data consistency
- Publish and update content across digital channels (website, social networks)
- Collaborate with the communications team to ensure editorial consistency and brand alignment
- Help highlight offerings, expertise and success stories
- Track campaign and event KPIs with support from the Marketing Manager
- Contribute to identifying improvement opportunities to optimize performance
- Participate in creating dashboards for Marketing & Sales teams
Requirements
- Initial experience or familiarity with a CRM and/or Marketing Automation tool (HubSpot, Salesforce)
- Knowledge of web & analytics tools (Google Analytics, Google Tag Manager...)
- Comfortable with digital tools and content management platforms (CMS, email marketing tools...)
- Ideally: basic knowledge of SEO/SEA, tracking, and marketing automation
- Internships or work-study experience in operational/digital marketing or marketing ops valued
- Exposure to or knowledge of B2B / IT services / Tech / Consulting environments is a plus
Benefits
- Multicultural work environment
- International mobility opportunities
- Meaningful projects and introduction to teamwork
- Culture of diversity and inclusion
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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