Manager, Digital Marketing Activator at iNova leading digital excellence and media strategies. Focusing on market activations, insights, and optimization within a hybrid work environment.
About the role
- Online Marketing Manager focused on META Ads for finance and insurance industry. Collaborating with clients to enhance marketing strategies and execution.
Responsibilities
- Conceptualize advertising strategy
- Create ad copy, texts and creatives
- Set up advertising campaigns on Facebook and Instagram for lead generation
- Create landing pages, forms and thank-you pages using Perspective
- Define audience targeting, conduct competitor research and keyword research
- Provide support, monitoring and optimization of ad creatives and the Facebook Business Manager
- Analyze, review, optimize and report on the performance of online channels and measures using web tracking and analytics tools
Requirements
- Proven experience in online marketing for financial, insurance and real-estate advisors
- Analytical, methodical and structured thinking
- Strong organizational skills
- Results- and solution-oriented mindset
- Excellent team skills
- Confident presence and an independent working style
- Ability to follow existing processes
- Quick comprehension and high discipline
- Strong communication skills and a keen eye for precision
- Clean and error-free written expression in German
Benefits
- Company-sponsored professional development
- Company mobile phone
- Free beverages
- Free parking
- Employee mentoring program
- Hybrid working – 3 days on-site, 2 days remote
- JobRad (company bike leasing)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Manager, Digital Marketing Activator overseeing digital marketing activations for iNova's AMENA region. Focused on implementing digital excellence, media strategy, and insights sharing across markets.
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