Hybrid Sales Development Representative

Posted 12 hours ago

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About the role

  • Sales Development Representative driving business growth for insurance technology company INSTANDA. Generating leads and fostering relationships to expand market presence and sales pipeline.

Responsibilities

  • Generate and qualify leads through a mix of digital outreach, social engagement, and data-driven prospecting to build a healthy, high-quality pipeline for the sales team.
  • Leverage tools such as CRM, marketing automation, LinkedIn Sales Navigator, to research, segment, and prioritise target accounts.
  • Create personalised outreach via email, social, video, and calls, ensuring every interaction reflects INSTANDA’s tone, value proposition, and understanding of the client’s world.
  • Maintain and optimise CRM data to ensure real-time visibility and accurate reporting across the sales and marketing team.
  • Collaborate closely with the EMEA Sales team to book and prepare high-quality discovery calls that convert into meaningful opportunities.
  • Track, analyse, and report on weekly and quarterly performance metrics, using insights to continuously refine outreach strategy and improve conversion rates.
  • Partner with Marketing and Sales to co-create targeted, creative campaigns that align with go-to-market themes and generate engagement across key segments (MGAs, carriers, and brokers).
  • Build long-term, trusted relationships with prospects by being consultative, curious, and genuinely interested in solving their challenges.
  • Adhere to INSTANDA’s information security policies, guidelines and best practices to protect our company and our clients.
  • Contribute to a culture of security awareness within the company.

Requirements

  • Exceptional communication skills, confident and engaging across written, verbal, and digital channels, with the ability to tailor messages to different audiences.
  • Strong organisational and time management skills, with a disciplined approach to managing multiple prospects, tasks, and priorities in a fast-paced environment.
  • Solid understanding of the B2B sales process, with a genuine curiosity about customer challenges and how technology can solve them.
  • Proven hands-on experience using a variety of prospecting and outreach techniques, from email and social selling to video and calls, to generate engagement and interest.
  • Comfortable working with data and sales performance metrics, using insights to refine targeting, messaging, and conversion rates.
  • Digitally fluent, ideally with experience using tools such as LinkedIn Sales Navigator, Apollo/Artisan, Hubspot (or similar CRMs), and marketing automation platforms.
  • Fast learner with a growth mindset, eager to understand our platform, the insurance market, and the evolving needs of our clients.
  • Self-motivated and accountable, with a proactive approach to achieving goals and contributing to team success.
  • 1–2 years’ experience in a Sales Development, Business Development, or Marketing-related role within a B2B environment ideally in SaaS, technology for insurance, or financial services.
  • Experience using CRM systems (e.g. Hubspot) and prospecting or engagement tools.
  • Familiarity with marketing automation platforms and the ability to collaborate with marketing teams to activate campaigns and follow up on demand generation activity.
  • Comfortable managing outreach across multiple channels - email, phone, video, and social with a focus on quality, personalisation, and measurable results.
  • Demonstrated ability to work collaboratively with cross-functional teams (Sales, Marketing, Product) and contribute to a fast-moving, high-growth environment.
  • A proactive, self-motivated approach to learning new tools, understanding markets, and improving performance through data and feedback.

Benefits

  • Competitive salary
  • Generous 28 days holiday allowance, in addition to public holidays.
  • For every year of service you complete, we’ll give you an additional days holiday (max. 5 days)
  • One Dynamic Day per month on top of your holiday allowance to spend time doing the things you want to do or simply catching up with life admin.
  • Freedom Pass work up to 4 weeks of the year from anywhere.
  • FlexiBank you decide when to use your public holiday allocation.
  • Hybrid Working approach varying with the nature of your role.
  • Life cover; income protection and participation in the company pension scheme
  • A competitive commission scheme is in operation for all sales / accounts roles
  • £100 per month to put towards wellness activities.
  • Annual learning & development allowance of £1,250
  • Free access to LinkedIn learning and Microsoft ESI learning platform

Job title

Sales Development Representative

Job type

Experience level

Junior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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