Business Development Manager for ARM-based Commercial Solutions at HP. Leading strategic planning and market execution across SEMEA.
Responsibilities
Lead the development and execution of the 4P strategy (Product, Price, Place, Promotion) tailored to local market dynamics.
Ensure product readiness and drive performance through targeted execution and sales enablement.
Build and align the 4P plan across commercial channels within the country, ensuring coverage and consistency.
Define performance targets by route-to-market and for strategic partners, ensuring alignment with business objectives and execution capabilities.
Monitor category performance against targets and KPIs, identify gaps, and recommend corrective actions.
Provide regular updates to leadership and collaborate with stakeholders to ensure accountability and progress.
Requirements
Bachelor’s degree in Business Administration, Marketing, or a related discipline, or equivalent work experience and demonstrated competence.
Typically 7+ years of professional experience, preferably in business development, sales, marketing, product marketing, product design, or a related field.
Deep understanding of Commercial IT and the PC industry, including market trends, emerging technologies, and commercial segments such as SMB.
Excellent collaboration and communication skills to work effectively with cross-functional teams (product development, sales, creative) to ensure seamless execution of marketing initiatives and drive business results.
Strong project management skills to coordinate and prioritize multiple marketing initiatives, ensuring timely execution and successful campaign implementation.
Proficiency in developing comprehensive marketing strategies tailored to the market, considering product positioning, target audience, and competitive analysis.
Strong analytical skills to gather and interpret market data, customer insights, and performance metrics to inform strategic decision-making and optimize sales and marketing campaigns.
Fluent in French and English; Spanish is a plus.
Benefits
Meal vouchers
Discounts on HP products
Healthy work–life balance
Flexible and occasional hybrid working arrangements
Job title
Business Development Manager, ARM Commercial Solutions
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