Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
About the role
- Product Marketing & NPI Manager for Hybrid Systems at HP, focusing on marketing strategy and product launches for collaboration solutions. Collaborating with cross-functional teams to communicate product value and customer benefits effectively.
Responsibilities
- Own the marketing story and positioning for your segment of HP’s collaboration solutions: Lead the narrative and storytelling for your solutions through deep understanding of customer buyer and user problems, the buyer’s journey, the competitive landscape, and how our solutions and experiences are differentiated in a complex and crowded market.
- Work with cross-functional teams to ensure the right story and positioning is baked into content and trainings developed by those teams.
- Lead new product launches (NPI): Work closely with product management and engineering to understand the features and capabilities of new products and translate those into compelling customer benefits.
- Align with broader marketing, communications and category teams to ensure new product benefits are effectively communicated and seamlessly incorporated into broader HP solution messaging and content.
- Develop high-impact assets to effectively tell our differentiated story: Create high impact sales tools, presentations, trainings and other assets that equip our sellers and partners to effectively tell our differentiated story.
- Deliver the story to sellers, partners, customers and internal teams: Present sales trainings to HP sellers and partners, helping them understand both customer benefits and why our solutions should get their selling focus so they can clearly position our collaboration solutions within a large and complex portfolio.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years’ experience in product marketing, field marketing or related fields.
- Open to individuals without specific product marketing experience but with proven capability to understand customer challenges and articulate solutions.
- Exceptional written and verbal communication skills.
- Demonstrated ability to distill complex technical information into compelling narratives.
- Strong project management skills, with ability to manage multiple concurrent projects and deadlines.
- Previous experience presenting or demonstrating solutions to customers, partners or end users.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 13 paid holidays
- 15 days paid time off ( US benefits overview )
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