GTM Strategy & Ops responsible for developing account - specific strategies and leading C - level discussions at Arkham. Collaborating on AI - powered solutions for enterprise sales from Mexico City.
About the role
- Sr. Manager in Product Marketing overseeing product strategy and innovation for Hourglass Cosmetics. Leading cross-functional alignment and driving impactful product launches.
Responsibilities
- Support the end-to-end product roadmap—including new launches, regional exclusives, and sampling programs—ensuring all initiatives align with overall brand strategy.
- Lead the product strategy timeline and workflow, driving weekly cross functional Product Marketing meetings with Product Development and Packaging.
- Stay ahead of market trends and category innovations, bringing forward insights that shape the innovation pipeline and long-term product vision.
- Analyze product and category performance against goals using POS and NPD/Circana data; develop tracking tools and dashboards to identify white space opportunities and optimize the existing portfolio.
- Oversee product testing needs from concept through naming and claims development in partnership with Product Development.
- Lead the Claims Review Process as the primary Product Marketing liaison with Unilever Regulatory & Claims, managing all testing requirements from concept to final approval.
- Support the Sr. Director in overseeing the clinical and consumer claims budget across all categories each season, ensuring spend aligns with product viability requirements and overall approval criteria.
- Serve as a key strategic partner to Product Development, with a focus on Core Franchises, brand purpose, and new product development.
- Facilitate category review sessions and guide Product Brief development to ensure alignment of product strategy across all categories.
- Oversee the development and delivery of new product launch concepts to senior leadership in partnership with Product Development.
- Conduct competitive pricing analyses and synthesize insights from Ecommerce, International, Retail, and Sales to support global pricing strategy.
- Support the creation and rollout of seasonal color story concepts and HG.com exclusives to ensure cohesive, on-brand storytelling.
- Drive insight led brainstorms with Brand Marketing to fuel ideation for new launches and core franchise growth.
- Partner with the Copy team to develop all product related communication, including product stories, naming architecture, packaging copy, benefits, and claims.
- Manage the creation and distribution of MPF documents to align 360 go to market teams on key product messaging.
- Track and evaluate product launches and overall portfolio performance, identifying learnings to inform future strategy.
- Act as a key marketing partner to International, Sales, and Visual Merchandising on assortment planning, ensuring global alignment while supporting regional needs.
- Oversee creation of Launch Bulletins, press sample allocations, and distribution lists.
- Support development of retailers and B2B marketing presentations and collateral.
- Assist Product Development with consumer surveys, interviews, and testing protocols to inform category strategy, uncover performance insights, and strengthen product positioning.
Requirements
- Minimum 5 years of experience in product marketing within the beauty industry; luxury experience strongly preferred
- Bachelor’s degree in Marketing or a related field
- Deep passion for product, especially within cosmetics and skincare
- Exceptional communication skills; a natural collaborator, relationship builder, and highly organized team player
- Demonstrated success leading cross functional teams and managing complex workflows
- Strong analytical mindset with experience tracking performance, interpreting data, and generating actionable insights
- Highly adaptable, resourceful, and forward thinking, with the ability to navigate a fast paced environment
- Global perspective with experience supporting international markets or global product strategies
- Experience in innovative, fast paced startups or indie beauty brands is a plus
- Must be able to work from Corporate Office at least 60% of the time
Benefits
- medical insurance
- dental insurance
- vision insurance
- life insurance
- accident insurance
- critical illness insurance
- disability insurance
- retirement savings plans and company match
- paid family leave
- education-related programs
- paid holidays
- discretionary vacation time
- more
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