Hybrid Marketing Manager, Specialty Vaccines

at GSK

• Job title: Marketing Manager, Specialty Vaccines
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Marketing Manager for Vaccines at GSK focusing on brand strategy and execution. Collaborating across teams to enhance marketing efforts and impact healthcare outcomes.

Responsibilities

• Demonstrate strong matrix leadership and foster an environment of proactive communication and alignment within Vaccines Specialty Care cross-functional team
• Lead execution of tactics within operational plan working with key internal cross functional stakeholders and external partners
• Manage projects supported by vendors (e.g. consultants, creative/media/communications agencies) to ensure high-quality deliverables aligned with strategic objectives, timelines, and budget
• Develop a deep understanding of the treatment goals and patient journeys across specialties of focus; identify information gaps and lead insight generation projects (e.g. advisory boards and market research) to refine and validate strategy, barriers and opportunities, and innovative tactical ideas
• Work closely with training partners to lead the development and implementation of KAM training to ensure alignment on brand positioning, strategy, customer segmentation and messaging to achieve brand objectives
• Provide ongoing analysis and identification of market dynamics that have potential to impact business and contribute to opportunity or mitigation planning and implementation
• Manage A&P budget to ensure annual spend is tracked and on target
• Support internal team in building and delivering regular brand business/performance reviews to internal leadership and stakeholders
• Collaborate internally across brands and Business Unit to share best practices to optimize brand and organizational success
• Demonstrate a strong understanding and application of GSK code/values
• Be a key contributor to a performance-driven environment by bringing a positive mindset and commitment to hold self and others accountable for delivering on cross-functional objectives

Requirements

• Bachelor’s degree in life sciences, marketing, business, or related field with 8+ years of pharmaceutical marketing, sales or other relevant commercial experience
• Strong knowledge and previous experience across various therapeutic areas (specialty experience strongly preferred)
• Excellent communication and engagement skills (virtual and live)
• Ability to clearly articulate complex content to management, peers, and customers both in individual conversation and group presentation levels
• Strong organizational skills and ability to simultaneously manage multiple projects requiring prioritization and cross-functional input
• Strength in challenging both self, peers and status quo
• Able to build strong rapport and trust with colleagues and demonstrates a willingness to raise issues and potential challenges with the intent of quickly finding solutions
• Able to work in ambiguity and in an external landscape where existing precedent may not provide guidance
• Able to effectively work and thrive in a cross functional team-based environment
• Able to quickly move insights to strategic and tactical implementation.
• Marketing experience in Cardiology or Endocrinology is preferred
• Experience in commercial team implementing key account management approach is an asset
• Strong working knowledge and demonstrated ability to develop and implement tactics use in hospitals, accounts, and/or health systems
• Bilingual (English and French)

Benefits

• Flexible work arrangements
• Professional development opportunities