Marketing Project Manager leading B2B marketing projects and managing a marketing team at Th. Geyer Ingredients. Focus on structured planning and coordination of marketing activities.
About the role
- Marketing Manager leading brand-centric and integrated campaigns at Pearson, focusing on English Language Learning. Driving measurable performance through strategic go-to-market initiatives and innovative user engagement.
Responsibilities
- Act as a brand custodian, ensuring consistency in tone, narrative, and visual identity across all consumer and partner touchpoints.
- Lead brand-led, integrated campaigns that build trust, credibility, and differentiation across D2C and B2B2C audiences.
- Craft compelling creative storytelling and brand narratives that resonate with learners and customers across the funnel.
- Support integrated initiatives including digital, OOH, partnerships, events, influencers, and sponsorships where relevant.
- Plan, execute, and optimise full-funnel digital campaigns across paid search, paid social, display, video, and emerging platforms.
- Work closely with media and creative agencies to ensure strong execution, continuous optimisation, and outcome-led delivery.
- Track and analyse performance using clear KPIs, applying insights to improve effectiveness and efficiency.
- Contribute to and own elements of GTM strategy for launches and priority initiatives, ensuring alignment with business objectives.
- Translate strategic priorities into clear messaging, channel choices, and phased activation plans.
- Identify opportunities to drive brand growth, experimentation, and innovation across markets.
- Champion user journeys and user experience, ensuring marketing activity reflects real user needs and behaviours.
- Use customer insights, behavioural data, and market signals to inform messaging, timing, and channel decisions.
- Apply a data-informed mindset to decision-making, balancing insight with creativity.
- Operate independently on complex initiatives, contributing strategically and influencing outcomes.
- Collaborate cross-functionally with product, sales, analytics, and global marketing teams.
- Manage agencies and partners with clear briefs, expectations, and accountability.
- Act as a subject-matter expert, providing guidance and informal mentorship to peers where needed.
Requirements
- 9–12 years of experience in marketing, with strong exposure to brand-led and integrated marketing.
- Proven ability to build brand equity while driving measurable outcomes.
- Strong creative instincts and storytelling capability.
- Hands-on experience running digital campaigns end-to-end.
- Experience contributing to or leading GTM strategies.
- Strong understanding of full-funnel measurement, attribution, and audience segmentation.
- Comfortable using data and insights to guide decisions.
- Experience designing or optimising user journeys and user experiences across marketing touchpoints.
- Curious, agile, and proactive in learning and adopting new martech and media platforms.
- Comfortable operating in a matrixed, global organisation.
Benefits
- Flexible working hours
- Professional development opportunities
- Health insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Specialist role tasked with connecting strategy and execution for global marketing initiatives at Beghou Consulting. Focus on analytics and using AI to enhance marketing efforts.
Regional Marketing Manager at Agicap expanding US market strategies and ensuring alignment with global teams. Collaborating closely with sales and marketing to drive growth in cash flow management solutions.
Lifecycle Marketing Specialist developing personalized journeys for accountants and bookkeepers at Xero. Collaborating with teams and leveraging marketing channels to drive engagement.
Ausbildungsplatz für Marketingkommunikation in München. Lerne die Aufgaben und Disziplinen einer modernen Mediaagentur kennen.
SG
Ausbildung Kaufleute für Marketingkommunikation im Bereich Programmatic Advertising bei Mediaplus. Lerne die Facetten von Mediaagenturen kennen und unterstütze bei Kampagnen.
Senior New Business & Marketing Manager at DesignScene leading client presentations and developing credentials. Overseeing growth initiatives and managing client relationships in exciting marketing spaces.
Marketing Teamkoordinator handling diverse marketing tasks to boost BG - Graspointner's brand recognition and product sales internationally. Coordinating teams and marketing operations in a sustainable company.
Join Meprovision GmbH as a Marketing - & Vertriebsmitarbeiter (m/w/d). Develop marketing content and support sales efforts in a hybrid work environment.
Lead Marketing Manager responsible for overall marketing strategies and team management in a dynamic startup focused on influencer products. Collaborating cross - functionally to enhance brand presence and engagement.