Hybrid Advanced Specialist – Marketing

at Pearson VUE

• Job title: Advanced Specialist – Marketing
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Noida, India

About the role

• Marketing Manager leading brand-centric and integrated campaigns at Pearson, focusing on English Language Learning. Driving measurable performance through strategic go-to-market initiatives and innovative user engagement.

Responsibilities

• Act as a brand custodian, ensuring consistency in tone, narrative, and visual identity across all consumer and partner touchpoints.
• Lead brand-led, integrated campaigns that build trust, credibility, and differentiation across D2C and B2B2C audiences.
• Craft compelling creative storytelling and brand narratives that resonate with learners and customers across the funnel.
• Support integrated initiatives including digital, OOH, partnerships, events, influencers, and sponsorships where relevant.
• Plan, execute, and optimise full-funnel digital campaigns across paid search, paid social, display, video, and emerging platforms.
• Work closely with media and creative agencies to ensure strong execution, continuous optimisation, and outcome-led delivery.
• Track and analyse performance using clear KPIs, applying insights to improve effectiveness and efficiency.
• Contribute to and own elements of GTM strategy for launches and priority initiatives, ensuring alignment with business objectives.
• Translate strategic priorities into clear messaging, channel choices, and phased activation plans.
• Identify opportunities to drive brand growth, experimentation, and innovation across markets.
• Champion user journeys and user experience, ensuring marketing activity reflects real user needs and behaviours.
• Use customer insights, behavioural data, and market signals to inform messaging, timing, and channel decisions.
• Apply a data-informed mindset to decision-making, balancing insight with creativity.
• Operate independently on complex initiatives, contributing strategically and influencing outcomes.
• Collaborate cross-functionally with product, sales, analytics, and global marketing teams.
• Manage agencies and partners with clear briefs, expectations, and accountability.
• Act as a subject-matter expert, providing guidance and informal mentorship to peers where needed.

Requirements

• 9–12 years of experience in marketing, with strong exposure to brand-led and integrated marketing.
• Proven ability to build brand equity while driving measurable outcomes.
• Strong creative instincts and storytelling capability.
• Hands-on experience running digital campaigns end-to-end.
• Experience contributing to or leading GTM strategies.
• Strong understanding of full-funnel measurement, attribution, and audience segmentation.
• Comfortable using data and insights to guide decisions.
• Experience designing or optimising user journeys and user experiences across marketing touchpoints.
• Curious, agile, and proactive in learning and adopting new martech and media platforms.
• Comfortable operating in a matrixed, global organisation.

Benefits

• Flexible working hours
• Professional development opportunities
• Health insurance