Marketing Cloud Specialist at PROEDUCA transforming marketing in education through multichannel strategies. Join a global educational leader focused on CRM and digital marketing optimization.
About the role
- Marketing Manager leading brand-centric and integrated campaigns at Pearson, focusing on English Language Learning. Driving measurable performance through strategic go-to-market initiatives and innovative user engagement.
Responsibilities
- Act as a brand custodian, ensuring consistency in tone, narrative, and visual identity across all consumer and partner touchpoints.
- Lead brand-led, integrated campaigns that build trust, credibility, and differentiation across D2C and B2B2C audiences.
- Craft compelling creative storytelling and brand narratives that resonate with learners and customers across the funnel.
- Support integrated initiatives including digital, OOH, partnerships, events, influencers, and sponsorships where relevant.
- Plan, execute, and optimise full-funnel digital campaigns across paid search, paid social, display, video, and emerging platforms.
- Work closely with media and creative agencies to ensure strong execution, continuous optimisation, and outcome-led delivery.
- Track and analyse performance using clear KPIs, applying insights to improve effectiveness and efficiency.
- Contribute to and own elements of GTM strategy for launches and priority initiatives, ensuring alignment with business objectives.
- Translate strategic priorities into clear messaging, channel choices, and phased activation plans.
- Identify opportunities to drive brand growth, experimentation, and innovation across markets.
- Champion user journeys and user experience, ensuring marketing activity reflects real user needs and behaviours.
- Use customer insights, behavioural data, and market signals to inform messaging, timing, and channel decisions.
- Apply a data-informed mindset to decision-making, balancing insight with creativity.
- Operate independently on complex initiatives, contributing strategically and influencing outcomes.
- Collaborate cross-functionally with product, sales, analytics, and global marketing teams.
- Manage agencies and partners with clear briefs, expectations, and accountability.
- Act as a subject-matter expert, providing guidance and informal mentorship to peers where needed.
Requirements
- 9–12 years of experience in marketing, with strong exposure to brand-led and integrated marketing.
- Proven ability to build brand equity while driving measurable outcomes.
- Strong creative instincts and storytelling capability.
- Hands-on experience running digital campaigns end-to-end.
- Experience contributing to or leading GTM strategies.
- Strong understanding of full-funnel measurement, attribution, and audience segmentation.
- Comfortable using data and insights to guide decisions.
- Experience designing or optimising user journeys and user experiences across marketing touchpoints.
- Curious, agile, and proactive in learning and adopting new martech and media platforms.
- Comfortable operating in a matrixed, global organisation.
Benefits
- Flexible working hours
- Professional development opportunities
- Health insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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