Marketing Strategy Manager focusing on co - marketing strategy for B2C and B2B growth at Paysafe. Driving partner activation and data - driven marketing outcomes in a hybrid role based in Jacksonville.
About the role
- Marketing Strategy Manager responsible for overseeing B2C and B2B strategies at Paysafe. Collaborating with teams to implement actionable marketing plans for commercial growth.
Responsibilities
- Lead regional marketing strategy for Europe across B2C and B2B segments driving marketing performance aligned to commercial goals
- Translate the product roadmap and business priorities into actionable, commercially viable go-to-market strategies for Europe.
- In collaboration with Product and Sales teams forge commercial and strategic relationships with key partners for ongoing growth and co-marketing opportunities to drive brand awareness and equity and enhance campaign performance.
- Align marketing strategy with market demand, customer insights, and business objectives, identifying key value propositions, audience segments, and competitive dynamics.
- Partner closely with Product, Commercialisation, and Analytics teams to integrate internal and external data into strategic decision-making.
- Monitor market trends, competitor activity, and regional performance to identify opportunities and inform strategic direction.
- Provide strategic guidance to campaign teams and stakeholders, ensuring alignment of initiatives across multiple markets.
- Own regional marketing dashboards and reporting processes, ensuring insights are clear, actionable, and support business decisions.
- Act as a point of contact for internal and external stakeholders on marketing strategy, building trust and unifying priorities.
- Contribute to cross-functional projects and senior stakeholder discussions, delivering impactful recommendations based on analysis.
Requirements
- Bachelor’s or educational degree in Marketing, Business, Communications, or related field, required; or additional experience in lieu of education, required.
- Minimum of 5 years’ experience in marketing strategy, with a strong focus on commercial outcomes in B2C and B2B sectors.
- Proven success in driving revenue growth and achieving measurable commercial results in Europe.
- Preferred previous experience in business consulting or strategic positions within FinTech sector
- Knowledge of European gambling industry including sportsbetting, casino, lottery and sweepstakes
- Strong analytical skills, with the ability to interpret complex data and make data-driven decisions.
- Excellent communication, negotiation, and stakeholder management skills.
- Solid understanding of digital marketing, account-based marketing (ABM), and channel marketing strategies.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Ability to work independently as well as collaboratively within a team.
- Adaptability and willingness to learn new skills and technologies.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging for various audiences.
- Fluent English (written & spoken) is a requirement. Any other fluent language will be considered a plus.
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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