Hybrid Marketing Strategy Manager

at MBRF

• Job title: Marketing Strategy Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $128,000 - $138,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Westmont, United States

About the role

• Marketing Strategy Manager driving customer insights for Baldwin Richardson Foods. Collaborating with cross-functional teams to analyze market conditions and support strategic planning in foodservice and retail.

Responsibilities

• Oversees and supports the strategic insights for select key Foodservice and Retail customers
• Builds strategic relationships with customers through the delivery of actionable insights
• High involvement with BRF’s retail own brands and the development and maintenance of the strategy of each brand
• Own and lead the research component of the Culinary Council, a cross-functional taskforce with the culinary team and key suppliers
• Owns ongoing trend tracking for foodservice, retail, our categories, + beyond. Will deliver yearly trend presentation to BRF & quarterly summaries
• Owns the organization and socialization of Strategic Marketing knowledge platform
• Supports the innovation process by presenting data and insights that validate a product pipeline that aligns with BRF’s capabilities, customer strategies, and needs/desires of end consumers
• Supports customer marketing insight “pushes” to engage with current and future customers

Requirements

• Bachelor’s degree required, MBA preferred – business or social sciences
• A minimum of seven (7+) years of marketing research and analytics related experience and/or an equivalent combination of education and experience
• Syndicated Data experience: Proficient in NIQ, CREST, or similar data platforms
• Prior experience in either Foodservice or Retail industry. Both are a plus
• Strong project management skills
• Must have strong ability to translate research and trends into actionable insights for the organization and its customers, by applying data driven analytics and metrics
• Proven ability to translate customer needs to winning business to business (B2B) marketing strategies
• Must have capability of adapting while working in a fast-paced environment.
• Knowledge of and ability to imagine, develop and apply advanced marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
• Ability to perform work in a highly autonomous way, completing assigned tasks in a reliable fashion with little leadership direction
• Excellent communication and presentation skills required to deliver clear perspectives on complex business problems to all levels of the organization
• A pro-active, high-energy attitude, with a bias towards action
• Intellectually curious, eager to problem solve, and a quick learner.
• Demonstrated ability to work with large data sets; an appetite for numbers and analytics
• Well-organized and strong attention to detail and accuracy
• Blend of strategic thinking and tactical actions applied to issues at hand
• Ability to independently prioritize and juggle multiple matters at once.
• Track record of excellence, ability to drive change and deliver results

Benefits

• Health insurance
• 401k with company match
• Generous sick and vacation time
• 9 paid holidays
• Birthday and floating holidays
• Volunteer time