Global HCP Marketing Lead executing promotional strategy for PAXLOVID with collaboration across teams. Innovating and inspiring through strategic leadership in pharmaceutical marketing.
About the role
- Marketing Strategy Manager driving customer insights for Baldwin Richardson Foods. Collaborating with cross-functional teams to analyze market conditions and support strategic planning in foodservice and retail.
Responsibilities
- Oversees and supports the strategic insights for select key Foodservice and Retail customers
- Builds strategic relationships with customers through the delivery of actionable insights
- High involvement with BRF’s retail own brands and the development and maintenance of the strategy of each brand
- Own and lead the research component of the Culinary Council, a cross-functional taskforce with the culinary team and key suppliers
- Owns ongoing trend tracking for foodservice, retail, our categories, + beyond. Will deliver yearly trend presentation to BRF & quarterly summaries
- Owns the organization and socialization of Strategic Marketing knowledge platform
- Supports the innovation process by presenting data and insights that validate a product pipeline that aligns with BRF’s capabilities, customer strategies, and needs/desires of end consumers
- Supports customer marketing insight “pushes” to engage with current and future customers
Requirements
- Bachelor’s degree required, MBA preferred – business or social sciences
- A minimum of seven (7+) years of marketing research and analytics related experience and/or an equivalent combination of education and experience
- Syndicated Data experience: Proficient in NIQ, CREST, or similar data platforms
- Prior experience in either Foodservice or Retail industry. Both are a plus
- Strong project management skills
- Must have strong ability to translate research and trends into actionable insights for the organization and its customers, by applying data driven analytics and metrics
- Proven ability to translate customer needs to winning business to business (B2B) marketing strategies
- Must have capability of adapting while working in a fast-paced environment.
- Knowledge of and ability to imagine, develop and apply advanced marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
- Ability to perform work in a highly autonomous way, completing assigned tasks in a reliable fashion with little leadership direction
- Excellent communication and presentation skills required to deliver clear perspectives on complex business problems to all levels of the organization
- A pro-active, high-energy attitude, with a bias towards action
- Intellectually curious, eager to problem solve, and a quick learner.
- Demonstrated ability to work with large data sets; an appetite for numbers and analytics
- Well-organized and strong attention to detail and accuracy
- Blend of strategic thinking and tactical actions applied to issues at hand
- Ability to independently prioritize and juggle multiple matters at once.
- Track record of excellence, ability to drive change and deliver results
Benefits
- Health insurance
- 401k with company match
- Generous sick and vacation time
- 9 paid holidays
- Birthday and floating holidays
- Volunteer time
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