Senior Marketing Manager responsible for driving demand generation in public sector technology. Leading integrated campaigns and team management for measurable pipeline growth.
Responsibilities
Senior Marketing Manager responsible for operational execution of integrated demand programs
Daily oversight and execution of high-quality integrated campaigns (email, paid, social, content syndication, events, webinars, ABM)
Manage end-to-end lead flow across SDRs and sales teams
Build and maintain nurture programs and cadences tailored to buyer journeys
Collaborate with SDR leadership to refine qualification guidelines
Oversee and support the coordination of regional events and sector conferences
Align with wider marketing team members including digital, inbound, product marketing and content teams
Proof-read and add value to content
Drive client engagement strategies
Join regular Go-to-market meetings with cross-departmental collaboration
Lead, coach, and develop a team of demand generation managers
Translate annual demand strategy into quarterly/monthly campaign calendars, budgets, and resourcing plans
Requirements
Relevant degree or equivalent experience
5–8 years in B2B demand generation, including team leadership (2+ years managing marketers)
Proven experience executing multi‑channel campaigns that generate qualified pipeline for complex, multi‑stakeholder sales motions
Familiarity with B2B technology highly advantageous, marketing to public sector
High proficiency with marketing automation tools such as Pardot, CRM (Salesforce), and analytics; strong Excel/PowerPoint skills
Data‑savvy: able to analyse, attribute, and optimise based on funnel metrics; comfortable presenting
Excellent written and verbal communication; confident presenting to senior stakeholders.
Benefits
office breakfasts
quarterly lunches
virtual social events
Private Medical Insurance
Health Cash Plan
Personal Pension plan
Parental Leave
25 days of annual leave plus Bank Holidays
15 hours of Flex Time Off
Income Protection Plans
Tuition Reimbursement Schemes
flexibility of working from anywhere in the world for two weeks out of the year
Job title
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