Senior Marketing Officer focusing on legacy and in memory giving at WaterAid. Delivering communications and supporter journeys to drive sustainable fundraising activities.
About the role
- Senior Marketing Manager responsible for driving demand generation in public sector technology. Leading integrated campaigns and team management for measurable pipeline growth.
Responsibilities
- Senior Marketing Manager responsible for operational execution of integrated demand programs
- Daily oversight and execution of high-quality integrated campaigns (email, paid, social, content syndication, events, webinars, ABM)
- Manage end-to-end lead flow across SDRs and sales teams
- Build and maintain nurture programs and cadences tailored to buyer journeys
- Collaborate with SDR leadership to refine qualification guidelines
- Oversee and support the coordination of regional events and sector conferences
- Align with wider marketing team members including digital, inbound, product marketing and content teams
- Proof-read and add value to content
- Drive client engagement strategies
- Join regular Go-to-market meetings with cross-departmental collaboration
- Lead, coach, and develop a team of demand generation managers
- Translate annual demand strategy into quarterly/monthly campaign calendars, budgets, and resourcing plans
Requirements
- Relevant degree or equivalent experience
- 5–8 years in B2B demand generation, including team leadership (2+ years managing marketers)
- Proven experience executing multi‑channel campaigns that generate qualified pipeline for complex, multi‑stakeholder sales motions
- Familiarity with B2B technology highly advantageous, marketing to public sector
- High proficiency with marketing automation tools such as Pardot, CRM (Salesforce), and analytics; strong Excel/PowerPoint skills
- Data‑savvy: able to analyse, attribute, and optimise based on funnel metrics; comfortable presenting
- Excellent written and verbal communication; confident presenting to senior stakeholders.
Benefits
- office breakfasts
- quarterly lunches
- virtual social events
- Private Medical Insurance
- Health Cash Plan
- Personal Pension plan
- Parental Leave
- 25 days of annual leave plus Bank Holidays
- 15 hours of Flex Time Off
- Income Protection Plans
- Tuition Reimbursement Schemes
- flexibility of working from anywhere in the world for two weeks out of the year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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