Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Senior marketing leader at Thomas, responsible for global marketing strategy and brand positioning. Collaborating with sales to drive demand and revenue in a changing market landscape.
Responsibilities
- **Own the global marketing and brand strategy**, ensuring it directly supports Thomas’s ambition, growth plans and commercial priorities.
- **Represent Marketing at Board and SLT level**, clearly articulating marketing strategy, investment, ROI and market perception of Thomas.
- **Build a strong, trusted partnership with Sales, Channel and Alliances**, ensuring marketing consistently fuels pipeline with high-quality demand and insight.
- **Bring a clear point of view **on how Thomas differentiates — translating our science, AI and CXI proposition into compelling market narratives.
- **Demonstrate clear return on investment**, giving the business confidence in how marketing spend is used and the value it creates.
- **Help the organisation deeply understand its markets and customers**, providing insight that improves strategic decision-making.
- **Strengthen our brand and reputation globally**, increasing awareness and supporting expansion into new regions and markets.
- **Lead digital marketing transformation**, including SEO, marketing automation, analytics and data-driven decision-making.
- **Own the overall marketing budget**, making smart, disciplined investment choices and driving high-quality outcomes without unnecessary* cost.*
Requirements
- A senior marketing leader with experience building and executing global, growth-oriented marketing strategies.
- Commercially sharp, with a proven ability to demonstrate clear ROI and revenue impact from marketing investment.
- Confident operating at Board and executive level, influencing strategy and challenging thinking with insight and evidence.
- Experienced partnering closely with Sales and commercial teams to drive demand, pipeline and growth.
- Strong strategic thinker with a creative edge and a clear point of view on differentiation and brand.
- Comfortable leading digital marketing, automation, analytics and data-led optimisation.
- Curious, market-focused and customer-obsessed — always looking for insight that sharpens decision-making.
- Pragmatic, decisive and able to balance ambition with focus and discipline.
Benefits
- **Holiday** – 25 days per annum, plus the opportunity to purchase up to an extra 5 days per annum through the salary sacrifice holiday buy scheme.
- **Early Finish Friday** - Finish at 15:00 all year round.
- **Hybrid Working **(primarily working from home with some days as agreed with the People Manager from the office).
- An extra day off for your birthday and for moving house!
- **Employment Assistance Programme** - Access to Champion Health which provides a complete support network that offers expert advice and compassionate guidance and is accessible 24 hours a day, 7 days a week, 365 days a year.
- **UK Healthcare** – cash plan where members of Team Thomas can claim back for various healthcare appointments (including dental and optical).
- **Gym Membership** – Thomas will either pay up to £28 per month towards gym membership at any nationwide gym, or £28 per month towards membership at The Marlow Club (a gym and swimming pool located close to the Marlow office).
- **Perkbox** – a communication, health & wellbeing, and discount portal, allowing members of Team Thomas to keep up to date with business news, access information on health & wellbeing offerings and access discounts on a wide range of retail products and leisure activities.
- **Personalised Feedback Session** - with an enablement specialist to gain insight into own Thomas insights.
- **Dress down policy** – other than for client facing meetings where appropriate.
- Enhanced Maternity and Paternity Scheme.
- A Salary Sacrifice Pension Scheme.
- *
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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