Responsible for business development and oversight of Global Data Capability at IFM Investors. Focus on data governance, management, and delivery while leading strategic initiatives.
About the role
- Global Omnichannel Capabilities Director at ViiV Healthcare leading omnichannel strategy development and implementation to enhance customer experience and engagement. Collaborating across teams to drive data-driven initiatives aligning with customer needs.
Responsibilities
- Develop and implement a global omnichannel strategy to enhance digital fluency, improve Customer Experience (CX), and drive adoption of global strategies, tools and platforms across markets.
- Design, scale and embed omnichannel capabilities (e.g. segmentation, personalization, content optimization) globally ensuring they meet business objectives by collaborating across different teams.
- Drive innovation by identifying opportunities, adopting new digital tools and platforms that connect online and offline channels.
- Collaborate with the Data & Analytics team to define KPIs and develop actionable insights from customer data, optimizing omnichannel strategies and ensuring relevance and impact of campaigns and engagement efforts.
- Monitor and report on the effectiveness of omnichannel initiatives, providing recommendations to enhance performance and ROI.
- Ensure all omnichannel strategies adhere to relevant regulatory, privacy, and compliance requirements, particularly in the highly regulated healthcare environment.
Requirements
- Bachelor’s degree required; advanced degree in Marketing, Business, Digital Innovation, Data Science, or related field experience strongly preferred.
- Great experience in capabilities, digital marketing, customer experience, or omnichannel strategy, preferably within the pharmaceutical or healthcare industry.
- Proven track record of leading large-scale omnichannel initiatives across multiple geographies.
- Deep understanding of data-driven personalization, segmentation, and analytics as they relate to customer engagement.
- Experience working within global organizations and managing cross-functional teams in matrix environments.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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