HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Define digital marketing strategies using all necessary tools (e.g., websites, email, social media and blogs);
- Research current products, services and strategies to identify new opportunities;
- Analyze traffic metrics and recommend solutions to increase online presence;
- Monitor SEO/SEM processes, marketing performance metrics and sales to forecast trends;
- Build strong customer relationships through social media engagement;
- Stay up to date with target audience preferences and proactively propose new campaigns;
- Collaborate with Marketing, Sales, Design and Content teams to optimize the customer experience and ensure brand consistency;
- Identify advertising needs;
- Establish digital marketing best practices;
- Keep up to date with developments in digital technologies;
Requirements
- Proven professional experience as a Digital Marketing Strategist or Digital Marketing Manager;
- Experience with SEO/SEM software and CRM systems;
- Experience implementing and optimizing Google Ads campaigns;
- Experience with online marketing tools and practices;
- Proficiency with AI and automation tools;
- Strong knowledge of web analytics tools such as Google Analytics and Facebook Analytics;
- Excellent verbal and written communication skills;
- Strong analytical and project management skills;
Benefits
- Health insurance (Bradesco)
- Life insurance
- Access to Sesc benefits
- Birthday day off
- Mobility allowance
- Boon (well-being, health and development program)
- Meal allowance (iFood Benefícios)
- Wellhub
- Collective vacation period
- Newborn/maternity kit and gift basket
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
HB
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