Senior Manager, Product Marketing at e.l.f. Beauty leading strategy and execution from concept to launch. Collaborating cross - functionally to ensure timely product launches aligned with brand vision.
About the role
- Lead brand and product marketing for Gainbridge, defining market perception and scaling messaging for innovative financial products. Collaborate across teams to build a repeatable marketing engine.
Responsibilities
- Define the category positioning that differentiates from both insurance incumbents and fintech challengers
- Own go-to-market for all launches touching the customer experience, from influencing our product roadmap to partnering with creative teams/agencies on launch tactics.
- Build social proof assets, including customer testimonials and the thought leadership platform that establish Gainbridge as a category authority
- Craft the feedback loops between customers (“the market”) and engineering
Requirements
- 5+ years in product marketing, brand strategy, or growth marketing
- Portfolio showing brand development and go-to-market campaigns
- Strong writing, storytelling, and visual communication skills
- Track record of translating complex products into accessible narratives
- Self-starter who thrives with high autonomy and ambiguity.
- It Would be Helpful if You Have: Financial services or fintech marketing experience
- Early-stage or high-growth company background
- VP Marketing/Product aspirations, with the insight that PMM is a critical connecting-tissue role in fast growing companies.
Benefits
- Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package.
- Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
- Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
- All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
- Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.
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