Lead brand and product marketing for Gainbridge, defining market perception and scaling messaging for innovative financial products. Collaborate across teams to build a repeatable marketing engine.
Responsibilities
Define the category positioning that differentiates from both insurance incumbents and fintech challengers
Own go-to-market for all launches touching the customer experience, from influencing our product roadmap to partnering with creative teams/agencies on launch tactics.
Build social proof assets, including customer testimonials and the thought leadership platform that establish Gainbridge as a category authority
Craft the feedback loops between customers (“the market”) and engineering
Requirements
5+ years in product marketing, brand strategy, or growth marketing
Portfolio showing brand development and go-to-market campaigns
Strong writing, storytelling, and visual communication skills
Track record of translating complex products into accessible narratives
Self-starter who thrives with high autonomy and ambiguity.
It Would be Helpful if You Have: Financial services or fintech marketing experience
Early-stage or high-growth company background
VP Marketing/Product aspirations, with the insight that PMM is a critical connecting-tissue role in fast growing companies.
Benefits
Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package.
Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.
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