Performance Marketing Lead at Vizzia focusing on inbound acquisition and optimizing outbound strategies. Creating and leading the performance marketing function within an impactful technology startup.
About the role
- Demand Generation Manager at GoodHabitz developing B2B marketing strategies for DACH region. Leveraging data-driven insights to enhance brand awareness and customer retention.
Responsibilities
- Design and implement a regional **marketing strategy** tailored to Region DACH with a focus on Germany, leveraging global initiatives while adapting campaigns to local business goals and audience needs
- Identify and execute the **best routes to market**, owning the regional marketing roadmap in collaboration with local leadership and the central Marketing team
- Develop a comprehensive understanding of the region’s **ideal customer profiles (ICPs), personas, and buyer’s journey**, ensuring demand generation strategies meet their needs
- Utilize diverse **digital marketing channels** (content, events, influencer and partner marketing, email, social media, and paid advertising) to drive demand and engagement in the region
- Implement **nurturing processes** to boost lead-to-opportunity conversions, increasing the effectiveness of the sales pipeline
- Maintain consistent **messaging and brand alignment** across all demand generation activities to reinforce brand recognition and trust in the region
- Monitor, analyze, and report on the **performance of campaigns** in Region DACH using analytics tools; identify areas for improvement and execute optimizations for better results
- Work closely with **sales and customer success teams** to develop initiatives that support the entire customer journey, from acquisition to retention
Requirements
- 5+ years of relevant work experience, including a minimum of 3+ years in **B2B marketing**
- Strong analytical skills and experience in **data-driven marketing strategies**
- Hands-on experience with **digital marketing tools and channels**
- Ability to collaborate effectively across **central and regional teams**
- Excellent communication skills and a proactive, solution-oriented mindset
Benefits
- 💰 Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.
- 🏖️ Paid time off – 25 days holiday.
- 🚆 Travel budget.
- 💻 Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop.
- 📈 Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.
- 🧠 Mental coaching – support from our partner, OpenUp to keep your mind in top shape.
- 🌍 Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.
- 🎉 Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises.
- 🤝 Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.
- 🛡️ Pension & insurance – disability and pension coverage for your long-term security.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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