Hybrid Demand Generation Manager – DACH

Posted last week

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About the role

  • Design and implement a regional **marketing strategy** tailored to Region DACH with a focus on Germany, leveraging global initiatives while adapting campaigns to local business goals and audience needs
  • Identify and execute the **best routes to market**, owning the regional marketing roadmap in collaboration with local leadership and the central Marketing team
  • Develop a comprehensive understanding of the region’s **ideal customer profiles (ICPs), personas, and buyer’s journey**, ensuring demand generation strategies meet their needs
  • Utilize diverse **digital marketing channels** (content, events, influencer and partner marketing, email, social media, and paid advertising) to drive demand and engagement in the region
  • Implement **nurturing processes** to boost lead-to-opportunity conversions, increasing the effectiveness of the sales pipeline
  • Maintain consistent **messaging and brand alignment** across all demand generation activities to reinforce brand recognition and trust in the region
  • Monitor, analyze, and report on the **performance of campaigns** in Region DACH using analytics tools; identify areas for improvement and execute optimizations for better results
  • Work closely with **sales and customer success teams** to develop initiatives that support the entire customer journey, from acquisition to retention

Requirements

  • 5+ years of relevant work experience, including a minimum of 3+ years in **B2B marketing**
  • Strong analytical skills and experience in **data-driven marketing strategies**
  • Hands-on experience with **digital marketing tools and channels**
  • Ability to collaborate effectively across **central and regional teams**
  • Excellent communication skills and a proactive, solution-oriented mindset

Benefits

  • 💰 Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.
  • 🏖️ Paid time off – 25 days holiday.
  • 🚆 Travel budget.
  • 💻 Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop.
  • 📈 Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.
  • 🧠 Mental coaching – support from our partner, OpenUp to keep your mind in top shape.
  • 🌍 Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.
  • 🎉 Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises.
  • 🤝 Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.
  • 🛡️ Pension & insurance – disability and pension coverage for your long-term security.

Job title

Demand Generation Manager – DACH

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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