Head of Consumer Marketing defining global B2C marketing strategy for Instarem. Leading growth agenda, shaping brand, and influencing revenue outcomes across markets.
About the role
- Head B2B Marketing shaping strategies for commercial customers within Good Energy. Driving demand for B2B energy supply and solutions with a focus on growth and results.
Responsibilities
- Set the vision and own the end-to-end B2B marketing strategy, translating business growth ambitions into clear, measurable marketing plans across the full channel mix.
- Lead the design and execution of integrated B2B campaigns that articulate the value of a complex, end-to-end proposition and consistently generate pipeline and revenue impact.
- Act as a senior commercial partner to Sales, Product, Operations and the Executive team, ensuring marketing investment is tightly aligned to revenue targets, customer acquisition goals and long-term growth strategy.
- Build, lead and inspire a high-performing marketing team, providing strategic direction, coaching and development while embedding a culture of accountability, high standards and creative excellence.
- Drive operational excellence across the function, balancing strategic ambition with disciplined execution, clear prioritisation and strong performance management in a fast-scaling organisation.
Requirements
- Proven B2B or B2C marketing experience, with a strong track record of driving commercial growth and scaling a B2B customer base through effective, insight-led marketing strategies.
- Demonstrated success delivering results through integrated, multi-channel go-to-market plans across multiple products and propositions.
- Confident people and stakeholder leader, with experience leading teams and presenting clear, compelling insights, performance updates and recommendations to senior and executive stakeholders.
- Strategic yet hands-on, combining big-picture thinking with strong project management and attention to detail to deliver at pace.
- Commercially astute and resilient, comfortable operating in a fast-growing, high-change environment and balancing competing priorities.
- Experienced in complex, cross-functional delivery, working collaboratively across Sales, Product, Operations and partners to deliver campaigns, events and content that drive measurable impact.
- Quality-driven and improvement-focused, with the confidence to challenge assumptions, refine approaches and raise standards.
- Calm under pressure and highly adaptable, motivated by ambitious targets and committed to delivering high-impact, high-quality outcomes.
- Energy supply or energy services experience with be advantageous but not required
Benefits
- £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
- £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
- £500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
- 20% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
- 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
- Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.
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