Senior Associate, Product Marketing Strategy (Sales Enablement) at Humana enhancing growth across Medicare programs. Collaborating with teams to advance sales enablement strategies and support agents' needs.
About the role
- Senior Product Marketing Manager at Moss, shaping narratives for products and leading marketing campaigns. Focused on customer engagement and collaboration with teams for effective positioning.
Responsibilities
- Design and launch top of funnel campaign strategies that drive lead generation.
- Develop market-ready positioning and messaging for new and existing products.
- Partner with Product, Commercial and Subject Matter Experts to translate technology into finance-ready messaging that resonates with our ICP.
- Be deeply customer obsessed. Listen to calls, study patterns, and turn raw customer conversations into applicable insights that shape how we talk about Moss.
- Lead product launches and go-to-market initiatives, working closely with Product, Marketing and Commercial teams to reach goals.
- Create high-quality PMM assets: landing pages, briefs, internal narratives, videos.
- Develop high-impact enablement that sales actually use: pitch decks, demos, battlecards, talk track.
Requirements
- Proven track record in B2B SaaS and possess marketing experience, with experience developing and launching campaigns.
- Product Marketing experience preferred, but not a necessity - alignment with the skills and attributes is more important.
- You’re curious, ambitious and driven, and looking to have a real impact in a growing business.
- Creative - You have a track record of shaping how to market products to drive lead generation, exploring new ways to engage prospects and iterating on campaigns to achieve the best outcome.
- Customer-obsessed - You have the tools to develop a deep understanding of our customers, and can translate insight into actionable messaging that resonates with each persona and market.
- Data-driven - You are able to set clear success criteria to assess performance, and present insights to various stakeholders.
- Strong communicator - You craft and adapt compelling messaging, adapting it for your audience and channel. You have strong writing and communication skills.
- Growth Mindset – You are proactive, adaptable, and always looking for ways to improve. You embrace experimentation, learn from results, and continuously iterate to support growth and long-term impact.
Benefits
- Top-of-market compensation package, including equity.
- Our vibrant offices are at the heart of our culture, where in-person time fuels collaboration and connection over weekly breakfasts and Friday demos.
- Additional benefits include: 20 days “work from abroad”, 600EUR/GBP Learning & Development Budget, and other local benefits.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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