Marketing Operations Specialist at ABB, creating marketing content and supporting sales for maritime solutions. Collaborating with teams globally to drive engagement and leads.
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Hybrid Marketing Automation Specialist
Posted 4 months ago
About the role
- Marketing Automation Specialist managing CRM activities for Bring! Labs AG by planning and optimizing user journeys. Collaborating with Product, UX, and Design for excellent user experience in a growing software company.
Responsibilities
- Develop, implement and scale automated user journeys (onboarding, activation, engagement, retention, winback) on our user engagement platform
- Build and maintain multi-stage cross-channel campaigns (email, push, in-app, etc.), including A/B testing of subject lines, layouts, journeys, triggers and send times
- Define clear audiences and triggers based on user behavior, segments and attributes, and evolve segmentation logic
- Plan, execute and report on user engagement campaigns, including content creation
- Use user events, value scores, attribution data and audiences for personalized communication
- Interpret CRM and lifecycle metrics in collaboration with B2C Marketing and Product, and derive concrete optimization opportunities and actionable recommendations
- Maintain the CRM infrastructure and collaborate with Data/Engineering on events, attributes and integrations, ensuring a structured setup across apps and markets (e.g. naming conventions, templates, etc.)
Requirements
- You are a marketing enthusiast with user-centered thinking and the ability to translate needs into relevant messages.
- You enjoy testing, learning and continuous optimization and are always looking for new ways to strengthen user engagement and retention.
- You value a proactive working style and ownership of your journeys — and you also enjoy working in a team and collaborating cross-functionally.
- Strong analytical skills and experience working with data (e.g. Amplitude, GA4, Looker) are an advantage for this role.
- At least 3 years of experience in CRM, lifecycle marketing or marketing automation
- Very good knowledge of a modern CRM tool (e.g. Braze, Klaviyo, HubSpot, SFMC)
- Creativity in designing campaigns & journeys
- Strong skills and experience in creating compelling copy and attractive visuals (e.g. Canva, Adobe Creative Suite, etc.)
- Excellent communication skills in German and English and strong project management skills
- Experience in the app industry or e-commerce is a nice-to-have
- Basic understanding of HTML/CSS for email templates is a plus
- Ideally, knowledge of SQL or data modeling
Benefits
- A young, dynamic company with room to take initiative and shape your role for all employees
- Flexible working hours with remote work options and cool offices in Zurich, Basel and Berlin
- Regular team and company events and a culture that actively promotes team spirit — because only together 👩🚀👨🚀 can we reach for the stars ✨
- Sustainability matters to us: eco-friendly 🍃 mobility options, including a subsidized public transport pass (Half-Fare Card) 🚆
- Many other benefits: 25 days of vacation + a day off on your birthday 🎂, the best barista coffee ☕ around, various snacks 🍫, modern hardware 💻, home office allowances, and more.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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