Global Marketing Operations Manager driving strategic growth for Sulzer's Water and Industrial Division. Responsible for executing global marketing strategy and leading an international marketing team.
BE
Hybrid Marketing Automation Specialist
Posted 3 months ago
About the role
- Marketing Automation Specialist managing CRM activities for Bring! Labs AG by planning and optimizing user journeys. Collaborating with Product, UX, and Design for excellent user experience in a growing software company.
Responsibilities
- Develop, implement and scale automated user journeys (onboarding, activation, engagement, retention, winback) on our user engagement platform
- Build and maintain multi-stage cross-channel campaigns (email, push, in-app, etc.), including A/B testing of subject lines, layouts, journeys, triggers and send times
- Define clear audiences and triggers based on user behavior, segments and attributes, and evolve segmentation logic
- Plan, execute and report on user engagement campaigns, including content creation
- Use user events, value scores, attribution data and audiences for personalized communication
- Interpret CRM and lifecycle metrics in collaboration with B2C Marketing and Product, and derive concrete optimization opportunities and actionable recommendations
- Maintain the CRM infrastructure and collaborate with Data/Engineering on events, attributes and integrations, ensuring a structured setup across apps and markets (e.g. naming conventions, templates, etc.)
Requirements
- You are a marketing enthusiast with user-centered thinking and the ability to translate needs into relevant messages.
- You enjoy testing, learning and continuous optimization and are always looking for new ways to strengthen user engagement and retention.
- You value a proactive working style and ownership of your journeys — and you also enjoy working in a team and collaborating cross-functionally.
- Strong analytical skills and experience working with data (e.g. Amplitude, GA4, Looker) are an advantage for this role.
- At least 3 years of experience in CRM, lifecycle marketing or marketing automation
- Very good knowledge of a modern CRM tool (e.g. Braze, Klaviyo, HubSpot, SFMC)
- Creativity in designing campaigns & journeys
- Strong skills and experience in creating compelling copy and attractive visuals (e.g. Canva, Adobe Creative Suite, etc.)
- Excellent communication skills in German and English and strong project management skills
- Experience in the app industry or e-commerce is a nice-to-have
- Basic understanding of HTML/CSS for email templates is a plus
- Ideally, knowledge of SQL or data modeling
Benefits
- A young, dynamic company with room to take initiative and shape your role for all employees
- Flexible working hours with remote work options and cool offices in Zurich, Basel and Berlin
- Regular team and company events and a culture that actively promotes team spirit — because only together 👩🚀👨🚀 can we reach for the stars ✨
- Sustainability matters to us: eco-friendly 🍃 mobility options, including a subsidized public transport pass (Half-Fare Card) 🚆
- Many other benefits: 25 days of vacation + a day off on your birthday 🎂, the best barista coffee ☕ around, various snacks 🍫, modern hardware 💻, home office allowances, and more.
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
Tech skills
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