About the role

  • VIP Manager focusing on relationships with VIP customers for online casino and sportsbook. Managing retention strategies and enhancing customer engagement while supporting a dynamic team environment.

Responsibilities

  • Manage and develop relationships with high-value VIP customers and selected key accounts
  • Drive proactive retention, reactivation, and engagement efforts across VIP and high-potential player segments
  • Identify promising pre-VIP customers and support early detection and conversion into the VIP journey
  • Monitor customer behaviour, churn indicators, activity patterns, and commercial opportunities
  • Handle more complex, sensitive, or high-priority customer cases in a professional and commercially sound way
  • Help define and uphold high standards for personalised communication, relationship management, and portfolio ownership
  • Support the development of VIP processes, internal workflows, and department best practices
  • Work closely with CRM, Customer Support, Payments, Risk, Compliance, Sportsbook, Casino, and other internal stakeholders to deliver a strong VIP customer experience
  • Contribute to KPI follow-up, reporting inputs, and performance analysis to support the wider VIP strategy
  • Support and guide less senior team members, with scope for broader leadership responsibilities over time
  • Ensure all VIP activity is handled in line with responsible gaming, AML, compliance, and internal policies

Requirements

  • Previous experience in VIP, retention, key account management, or high-value customer management within iGaming
  • Strong understanding of online casino and sportsbook customer behaviour
  • Proven ability to build and maintain strong customer relationships in a commercial, service-driven environment
  • Strong ownership, judgement, and ability to handle sensitive or high-value cases
  • Experience working cross-functionally with multiple internal stakeholders
  • Comfortable using data and customer insights to support retention and customer development
  • Excellent communication skills in English, both written and spoken
  • Additional language skills are considered a strong advantage

Benefits

  • A low-bureaucracy environment built on trust, autonomy, and ownership
  • Competitive salary aligned with market benchmarks
  • Flexible working hours
  • Hybrid work model
  • Wellbeing and sports compensation
  • Extra paid vacation days to support rest and long-term sustainability
  • Paid sick leave
  • Company merchandise

Job title

VIP Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

HybridEstonia

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