Performance Marketing Director at P&G leading media strategy to drive digital commerce and ecommerce growth. Overseeing performance media and cross - channel integration for Home Care brands.
About the role
- Director of Marketing at FSSI responsible for strategies that achieve corporate goals and overseeing Creative Services team. Collaborating with Executive Leadership to drive innovative marketing programs.
Responsibilities
- **Your Essential Duties:**
- Oversees Marketing Communications Department which includes marketing FSSI, internal communication, and business development support.
- Oversees Creative Services Department which includes creative and consultative services, inkjet color management and training, production graphics, product development, UI/UX design and development, and forms development support.
- Enhances current and proposes new marketing strategy for FSSI to grow and expand in both the marketing and transactional arenas.
- Oversees the planning and execution of annual marketing themes, events, and campaigns across print and digital channels.
- Ensures a consistent corporate image and brand throughout all product lines, promotional materials, website, and events for FSSI.
- Directs the creation of business development programs, promotional materials and campaigns for FSSI and FSSI’s clients, in collaboration with Business Development.
- Proposes annual department budgets and reviews monthly expenses with the CEO.
- Oversees creative services including document design and strategy, UI/UX design and development, creative design, and omnichannel campaign strategy and implementation, using both internal and external resources.
- Develops and gives training programs to staff in areas of inkjet print technology, redesign processes, finishing capabilities, direct mail marketing, and others as needed.
- Represents FSSI/Senior Management at client meetings, trade shows, conferences and other venues, as needed.
- Assesses and evaluates new tools and technology that elevate marketing and business development teams, including CRM, marketing automation, variable data print, campaign implementation and management.
- Ensures effective control of marketing results with specific marketing measurements, analytics, and KPIs.
- Works with Executive Management to evaluate new opportunities and measure success and impact of existing initiatives.
Requirements
- **What You Bring:**
- Bachelor’s degree required; MBA preferred.
- Minimum of 10 years of work experience in Marketing and management.
- Direct experience in document production, critical communications, and B2B marketing preferred.
- Possesses strong customer service philosophy and attitude
- Strong written and verbal communication, strong creative abilities, interpersonal, organizational, strong attention to detail, effective team building and multi-tasking skills.
Benefits
- **Why Join Us?**
- · **Employee Ownership through our Employee Stock Ownership Plan (ESOP):** When you join our team, you’re not just an employee—you become an employee-owner, sharing in the success of our company and shaping its future.
- · **Culture of CARE for our Employees: **We go beyond traditional health and wellness programs, offering in person and virtual Care Partners whose only mission is the health and happiness of our employees and their families.
- · **Industry Leadership:** FSSI is a leader in document services, specializing in print, mail, electronic delivery, marketing, and compliance solutions.
- **Benefits include:**
- 401(k) & Roth + Employee Stock Ownership Plan
- Medical, Dental, Vision & Life Insurance
- Paid holidays, vacation, and sick leave
- Employee Assistance & Care Programs
- Additional perks & employee award programs
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