Director of Marketing at FSSI responsible for strategies that achieve corporate goals and overseeing Creative Services team. Collaborating with Executive Leadership to drive innovative marketing programs.
Responsibilities
**Your Essential Duties:**
Oversees Marketing Communications Department which includes marketing FSSI, internal communication, and business development support.
Oversees Creative Services Department which includes creative and consultative services, inkjet color management and training, production graphics, product development, UI/UX design and development, and forms development support.
Enhances current and proposes new marketing strategy for FSSI to grow and expand in both the marketing and transactional arenas.
Oversees the planning and execution of annual marketing themes, events, and campaigns across print and digital channels.
Ensures a consistent corporate image and brand throughout all product lines, promotional materials, website, and events for FSSI.
Directs the creation of business development programs, promotional materials and campaigns for FSSI and FSSI’s clients, in collaboration with Business Development.
Proposes annual department budgets and reviews monthly expenses with the CEO.
Oversees creative services including document design and strategy, UI/UX design and development, creative design, and omnichannel campaign strategy and implementation, using both internal and external resources.
Develops and gives training programs to staff in areas of inkjet print technology, redesign processes, finishing capabilities, direct mail marketing, and others as needed.
Represents FSSI/Senior Management at client meetings, trade shows, conferences and other venues, as needed.
Assesses and evaluates new tools and technology that elevate marketing and business development teams, including CRM, marketing automation, variable data print, campaign implementation and management.
Ensures effective control of marketing results with specific marketing measurements, analytics, and KPIs.
Works with Executive Management to evaluate new opportunities and measure success and impact of existing initiatives.
Requirements
**What You Bring:**
Bachelor’s degree required; MBA preferred.
Minimum of 10 years of work experience in Marketing and management.
Direct experience in document production, critical communications, and B2B marketing preferred.
Possesses strong customer service philosophy and attitude
Strong written and verbal communication, strong creative abilities, interpersonal, organizational, strong attention to detail, effective team building and multi-tasking skills.
Benefits
**Why Join Us?**
· **Employee Ownership through our Employee Stock Ownership Plan (ESOP):** When you join our team, you’re not just an employee—you become an employee-owner, sharing in the success of our company and shaping its future.
· **Culture of CARE for our Employees: **We go beyond traditional health and wellness programs, offering in person and virtual Care Partners whose only mission is the health and happiness of our employees and their families.
· **Industry Leadership:** FSSI is a leader in document services, specializing in print, mail, electronic delivery, marketing, and compliance solutions.
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