Marketing Strategy Manager responsible for overseeing B2C and B2B strategies at Paysafe. Collaborating with teams to implement actionable marketing plans for commercial growth.
About the role
- Marketing Generalist supporting global marketing initiatives at FlexGen. Tailoring messaging and campaigns for regional audiences in the UK and EMEA.
Responsibilities
- Localize and adapt US-based content for UK and EMEA markets
- Create and edit marketing collateral (brochures, one-pagers, case studies, blog posts, email copy)
- Coordinate with freelance or in-house designers and copywriters as needed
- Plan and execute regional demand generation campaigns across email, social, PPC, and webinars
- Support product launches, ensuring global messaging aligns with global positioning
- Manage International-specific web pages and support SEO, PPC, and social media
- Track and report performance metrics (Google Analytics, HubSpot)
- Support planning and execution of trade shows, webinars, and regional industry events
- Manage logistics (vendors, venues, shipping, staffing, follow-up campaigns) in partnership with global teams
- Represent FlexGen onsite to ensure smooth execution
- Build relationships with industry associations, media outlets, and partners
- Collect post-event feedback and manage lead follow-up
- Research industry trends, competitors, and customer needs in the UK and EMEA region
- Provide feedback to product and marketing teams to inform strategy
Requirements
- Bachelor's degree in Event Planning, Hospitality, Marketing, or a related field
- 2-4 years of experience in event planning or coordination, particularly in field or offsite events
- Excellent organizational skills and ability to manage multiple tasks simultaneously
- Strong communication skills, both written and verbal
- Ability to work well under pressure and adapt to changes in a fast-paced environment
- Proficient in event management software (e.g., Cvent, Eventbrite), Monday, Microsoft Office Suite, and/or Google Workspace
- Attention to detail and problem-solving skills
- Flexible to travel and support events; comfortable working evenings/weekends when required.
- Ability to stand for extended periods and lift up to 30 pounds
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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