Hybrid Marketing Manager

at First Book

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $57,000 - $67,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Washington, United States

About the role

• Marketing Manager creating digital marketing assets for First Book's programs. Building marketing plans and executing multi-channel campaigns to support education initiatives from ideation to impact reporting.

Responsibilities

• Use creativity and marketing savvy to help get thousands of books and critical resources to kids in need!
• Build marketing plans and create corresponding digital marketing assets, such as social media creative and email communications.
• Support Program Design & Resource Creation by creating communication campaigns.
• Identify success metrics that ensure funded campaigns accomplish both organizational and partner goals.
• Work alongside brand, corporate and non-profit partnership managers to guide programs from ideation through to impact reporting.
• Drive successful marketing by designing content and campaign elements/assets for multi-channel campaigns.
• Develop and execute communication plans to promote new resources and initiatives through various channels.
• Monitor campaign performance metrics, implementing adjustments accordingly, and create reports for stakeholders.

Requirements

• A minimum of 4 years of work experience in communications or digital marketing required.
• Experience managing performance-oriented paid social media campaigns, such as Meta and/or Google Ads required.
• Proficiency with graphic design tools such as Photoshop or Canva required.
• Experience with Marketing Cloud, Constant Contact, or another similar email platform preferred.
• Experience with Word Press preferred.
• Experience with external client/partner relationship management preferred.

Benefits

• Eligibility for medical and dental insurance coverage, in accordance with plan terms.
• Life Insurance and Accidental Death and Dismemberment (AD&D) coverage, subject to plan provisions.
• Paid vacation leave, accrued in accordance with organizational policy.
• Paid sick leave, provided in compliance with applicable federal, state, and local laws.
• Up to twelve (12) paid holidays annually, subject to organizational schedule and business needs.
• Eligibility to participate in the organization’s 401(k) retirement plan, including employer matching contributions, in accordance with plan documents.
• Eligibility for an employer-provided parking stipend, subject to program guidelines and business needs.