Marketing Coordinator supporting product launch coordination and marketing materials management at Oticon, a leading hearing technology brand.
About the role
- Customer Marketing Manager at ANZ responsible for communication programmes supporting change initiatives. Ensuring effective communication strategies for customer impacts in financial services sector.
Responsibilities
- Identifying the customer impact of business and regulatory change and ensuring this is well understood by stakeholders
- Identifying the communication and marketing impact of change across all channels and touchpoints, with a customer centric perspective
- Planning, scoping and sizing the impact of the change
- Developing marketing strategies to effectively communication change, leading to minimal disruption and/or positive outcomes for customers
- Build and manage collaborative relationships with internal and external stakeholders to ensure strategies and initiatives achieve business objectives
- Monitoring the progress of communications programmes/initiatives for change projects and providing regular status reports
- Manage, in collaboration with other marketing COE disciplines, the delivery of customer communications and collateral updates for change initiatives
- Ensure all communications and initiatives meet defined business objectives and are delivered within agreed project budgets, including use of strong controls, governance and risk management
- Being a SME for business change projects on existing business compliance & governance processes for the Marketing COE as required
- Ensure projects are reviewed for optimisation and learning post implementation, including identifying continuous improvement opportunities
Requirements
- 7+ years’ experience in marketing/communications or related roles
- Proven direct/data driven marketing expertise, preferably in the financial services sector
- Strong problem solving and analytical skills, including strong ability to interpret customer insights into initiatives
- Project management – demonstrated ability to work across large complex projects and relate to communication requirements
- A customer centric mindset and strong communication skills to express complex change into simple outtakes
- Strong negotiation, influencing and change management skills to build positive relationships with stakeholders across marketing COE and wider business
- Excellent written and verbal communication skills.
Benefits
- access to wellbeing services
- discounts on selected products and services from ANZ
Job title
Job type
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Not specified
Degree requirement
Location requirements
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