Marketing Coordinator supporting product launch coordination and marketing materials management at Oticon, a leading hearing technology brand.
About the role
- Senior Marketing Manager for Ottava US Systems leading hospital program rollouts and customer engagement strategies in medical technology. Collaborating cross-functionally to drive product adoption and success.
Responsibilities
- Own the US hospital Ottava program rollout strategy
- Define best‑practice launch models that align hospital economics, operational readiness, and Ottava systems differentiated capabilities
- Identify and address systemic barriers to successful program launch
- Serve as the subject‑matter expert on the unmet needs of US hospital executives
- Identify emerging US trends in capital purchase behavior
- Translate insights into Challenger‑based narratives
- Define the US peer‑to‑peer customer engagement strategy
- Partner closely with Capital Sales to understand field challenges
- Own the creation of insight led tools, programs, and decision enablement resources
- Support hospitals during program readiness, activation, early utilization, and expansion
- Collaborate across Commercial, Training, Medical Affairs, Product, and Operations teams
Requirements
- Bachelor’s degree required
- MBA or advanced degree strongly preferred
- Minimum of 8+ years of progressive business experience in roles demonstrating increasing responsibility
- Prior marketing experience in the medical device industry required
- Experience with healthcare / medical capital equipment marketing required
- Experience selling a capital medical device to US hospitals preferred
- Demonstrated experience supporting hospital systems, enterprise customers, or complex healthcare organizations
- Experience driving adoption, utilization, or scale‑up of complex medical technologies or capital programs preferred
- Proven ability to define market landscapes, customer needs, and solution strategies
- Exceptional analytical and quantitative skills
- Demonstrated ability to influence cross‑functional teams and senior stakeholders without direct authority
- A high degree of intellectual curiosity and learning agility
- Outstanding verbal and written communication skills
- Experience using Challenger methodology in marketing materials preferred.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
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