Hybrid Marketing Manager – FR, Benelux

at Match Group

• Job title: Marketing Manager – FR, Benelux
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Paris, France

About the role

• Marketing Manager launching bold campaigns for Tinder in France with an emphasis on social media. Collaborating across teams to drive brand engagement and community growth in Gen Z culture.

Responsibilities

• Partner closely with the Senior Marketing Manager France & Benelux to shape and execute bold marketing strategies and integrated go-to-market plans for the French market.
• Take the lead on Social Media as a central part of the role: fuel creator- and community-first content ideas, build reactive moments around trends and cultural conversations, and coordinate closely with our social media agency to deliver best-in-class, platform-native content.
• Lead and support the activation of 360° brand campaigns that push Tinder’s narrative forward and resonate deeply with our audience.
• Work cross-functionally with PR, Media, Legal, and agency teams to strengthen creative ideas and deliver campaigns that feel culturally relevant and truly holistic.
• Collaborate with Consumer Insights and Analytics teams to set campaign goals, analyze performance, and translate learnings into actionable next steps.
• Bring fresh thinking to life through innovative, high-impact ideas — from social-first concepts to experiential activations and guerilla moments.
• Support the operational roll-out of local events and brand experiences (from ideation to logistics to on-the-ground execution).
• Build and nurture brand partnerships with the Business Development team to amplify Tinder’s presence across culture, lifestyle, and entertainment.
• Stay plugged into Gen Z culture — from emerging creators to memes, drops, and cultural movements — and infuse those insights into every project.
• Conduct ongoing competitive analysis and category monitoring to identify opportunities for differentiation and innovation.
• Keep projects on track by managing timelines, budgets, workflows, and priorities across multiple stakeholders.
• Track cultural and market trends both inside and outside the dating space to continuously evolve how Tinder shows up in France.
• Report directly to the Senior Marketing Manager France & Benelux.

Requirements

• A degree in Marketing, Communications, Business, Cultural Studies or a related field — but we’re equally open to unconventional paths if you bring the vision and the hustle.
• Min. 4 years of experience in marketing, brand management or campaign management
• A strong social-media culture — you understand platforms natively, from TikTok trends to community moods, and you know how brands should (and shouldn’t) show up there.
• Hands-on experience with influencer marketing — from identifying the right profiles to collaborating with creators/ agencies in a way that feels authentic to our audience.
• A deep understanding of youth and pop culture, especially the 18–25 scene in France — what they care about, what they ignore, and what actually resonates with them.
• A creative instinct that never really switches off — you’re constantly pitching ideas, spotting cultural signals, and pushing concepts further.
• A proactive, “try it and see” mindset — you don’t wait to be asked; you propose, you test, you iterate.
• Strong storytelling skills, with an eye for what makes a campaign memorable, socially relevant, and fun.
• Solid project-management skills — comfortable juggling multiple workstreams, stakeholders, agencies, timelines, and creative assets.
• A natural curiosity for human behavior, relationships and connection — the kind of person who genuinely enjoys understanding how people meet, vibe, flirt, and build community.
• Comfort collaborating with cross-functional teams (creative, product, PR, influencers, agencies…).

Benefits

• The hustle of a startup with the impact of a global business
• Tremendous opportunity to solve some of the industry’s most exciting problems
• Working with an extraordinary team of smart, creative, fun and highly motivated people
• Competitive compensation
• Truly multicultural team across multiple time zones