Online Marketing Manager responsible for planning and executing online marketing campaigns. Focusing on digital content creation and analysis for maximizing customer value.
About the role
- Marketing Specialist developing integrated marketing strategies for Bernoulli Educação. Planning and executing campaigns, analyzing performance metrics, and driving educational initiatives.
Responsibilities
- Plan, structure, and monitor campaigns and special projects, ensuring governance, timelines, and alignment among internal and external stakeholders.
- Develop integrated marketing strategies (branding, communications, performance, trade, and B2B/B2C events), translating strategic direction into clear, actionable tactical plans.
- Orchestrate teams, partners, and involved departments, ensuring narrative coherence, integration across initiatives, and consistency of deliverables.
- Analyze indicators, metrics, and campaign results, proposing continuous optimizations and efficiency improvements.
- Build strategic recommendations based on data, performance, and audience behavior.
- Plan and execute trade activities and on-site activations with partner or prospective schools, focused on demand generation, relationship building, and conversion.
- Support commercial initiatives through strategies, campaigns, and marketing actions aimed at measurable impact.
- Identify opportunities to improve marketing processes, workflows, and operating models.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or related fields.
- Proven experience in strategic marketing, planning, or integrated marketing.
- Experience leading complex marketing projects and initiatives.
- Analytical ability to define and manage metrics and KPIs.
- Strong business acumen and results orientation.
- Excellent communication skills and ability to coordinate across teams.
- Experience in B2B environments.
- Experience with branding, brand positioning, and narrative strategies.
- Experience integrating communications, performance, and events.
- Experience working with agencies and multiple partners.
Benefits
- Health insurance
- Dental plan
- Life insurance
- Meal and grocery allowance on the same card
- Breakfast or afternoon snack available at physical locations
- Commuting allowance
- Total Pass and Wellhub (access to gyms and wellness services)
- Day off on your birthday
- Corporate University
- Program of support for pregnant employees
- Program offering psychological, legal, financial, and social counseling
- Wedding gift
- Duo Gourmet
- Bernoulli Benefits Club: access to a partner network with discounts on undergraduate and graduate courses, electricity bills, language courses, and much more for you and your family
- Mothers on a hybrid schedule are 100% remote from the 6th month of pregnancy until the child’s first birthday
- Fathers on a hybrid schedule are 100% remote from the child’s birth until 6 months
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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