Product Marketing Manager functioning as a key link between product and marketing in a digital software company. Leading messaging development and enablement content for B2B initiatives.
FM
Hybrid Associate, Product Marketing
Posted 6 days ago
About the role
- Product Marketing Associate supporting launches and integrated marketing campaigns for Farther, a fintech company. Collaborating with cross-functional teams to drive product messaging and engagement strategies.
Responsibilities
- Support product launches from planning through execution, helping bring Farther's platform capabilities to market with speed and clarity
- Partner with product teams to understand new features and translate technical capabilities into compelling, client-facing messaging
- Develop marketing collateral and sales enablement tools including pitch decks, one-pagers, case studies, and presentations that drive advisor engagement
- Maintain and organize the product marketing collateral library, ensuring materials are current, polished, and easy to access
- Coordinate and execute multi-channel campaigns (email, social, web, and paid) with cross-functional teams, keeping execution sharp and on-brand
- Draft blog posts, newsletter content, and social copy aligned with the product roadmap
- Support webinar planning and execution
- Conduct competitive analysis and monitor industry trends to inform positioning and messaging strategies
- Research and develop audience-specific messaging for different advisor segments (wirehouses, RIAs, independent advisors)
- Partner with compliance to ensure marketing materials meet regulatory requirements
- Act as a connector across marketing, sales, and product teams to keep projects on track and internal momentum strong
Requirements
- 3–5+ years of experience in a B2B marketing role (Product Marketing, Tech, or Wealth Management backgrounds are a plus).
- Exceptional writing and copy instincts, with the ability to translate technical concepts into crisp, benefit-led messaging.
- Comfortable working across CRM and marketing tools (HubSpot experience strongly preferred) and collaborating in modern project management workflows.
- Highly organized, detail-oriented, and deadline-driven — able to manage multiple workstreams without dropping balls.
Benefits
- Competitive comp package that rewards impact
- Work alongside some of the brightest minds in fintech
- Ground-floor opportunity at a fast-scaling startup
- Chart your own growth path as we expand
- Full health benefits + 401(k) matching & Roth IRA options
- Unlimited PTO
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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