Lead Performance Marketing & Growth for Wellnest, elevating customer experience through data - driven strategies and targeted growth efforts.
About the role
- Paid Search Manager leading strategy, execution, and optimization of paid search campaigns for Farmers. Driving customer acquisition and retention across insurance products with analytical precision and creative problem-solving.
Responsibilities
- The Paid Search Manager will lead strategy, execution, and optimization of paid search campaigns to drive profitable customer acquisition and retention across auto, home, bundle, and specialty insurance products.
- Develop and own paid search strategy across Google Ads, Microsoft Ads, and emerging search platforms (e.g., AdMedia).
- Translate business goals into campaign objectives and KPIs.
- Manage full-funnel performance — from awareness and quote starts to completed binds and renewals.
- Partner with analytics to align optimization toward CPA and LTV, not just volume.
- Partner with Analytics and Finance to ensure data integrity and accurate ROI reporting.
- Translate complex data into clear, actionable insights for executive stakeholders.
- Lead always-on testing roadmap (ad copy, landing pages, bid strategy, audience segmentation).
- Use automation and scripts to enhance campaign efficiency and quality score.
- Conduct incrementality and attribution analyses to identify true paid search impact.
- Oversee significant multi-million-dollar paid search budgets with a focus on profitability.
- Manage agency and platform relationships, negotiating for efficiency and innovation.
- Reallocate investment based on incremental lift, customer quality, and margin performance.
Requirements
- 7+ years of experience managing large-scale Paid Search campaigns (agency or in-house)
- Proven experience in financially regulated or performance-driven industries (insurance, fintech, etc.)
- Advanced proficiency in Google Ads, Microsoft Ads, Google Analytics, SA360, and data visualization tools (PowerBI)
- Strong understanding of attribution modeling, incrementality testing, and LTV measurement
- Excellent communication skills and a passion for connecting data to business outcomes.
- High school diploma or equivalent required. Bachelor's degree in Marketing, Business, Economics or related field preferred. MBA preferred.
Benefits
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
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