CRM Specialist at Jaja building customer journeys with data - driven marketing strategies. Collaborating with teams to enhance customer experience through efficient CRM processes.
About the role
- Marketing Analyst optimizing digital actions and campaigns for Grupo Artesanal's performance and CRM. Engaging with e-commerce content and supporting various marketing initiatives.
Responsibilities
- Operate, monitor, and optimize Grupo Artesanal's digital activities, including performance campaigns, CRM, e-commerce, content, and analytics;
- Execute digital marketing routines with a focus on precision, discipline, and continuous improvement;
- Run paid media campaigns, monitor performance, make optimizations, and track performance KPIs;
- Develop periodic reports and analyses on traffic, conversion, and engagement;
- Monitor the performance of the group's e-commerce sites, supporting content updates, campaigns, A/B tests, and improvements to UX and the conversion funnel;
- Analyze indicators such as conversion rate, average order value, best-selling products, and cart abandonment;
- Manage CRM flows and campaigns on the Dito and HubSpot platforms, performing segmentation, automations, and results tracking;
- Produce data analyses, prepare management reports, and propose adjustments based on KPIs;
- Work collaboratively with the Commercial, Franchises, Medical Relations teams, and external agencies.
Requirements
- Bachelor's degree in Marketing, Business Administration, Advertising, or related fields.
- Prior experience in digital marketing, performance, CRM, or e-commerce.
- Knowledge of Google Analytics, media platforms, and marketing automation tools.
- Advantage: experience with HubSpot, Dito, or similar platforms, and hands-on e-commerce experience.
Benefits
- Employee discount on Artesanal products
- Medical insurance
- Dental insurance
- Meal allowance
- Psychological support
- Legal assistance
- Financial counseling
- Social support
- Gympass
- Transportation voucher
- Newborn kit
- Partnership with SESC
- Extended paternity leave
- PPR (profit-sharing bonus)
- Wedding assistance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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