Onsite Market CRM Lead, APJ Region

Posted 1 hour ago

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About the role

  • Market CRM Lead for APJ region at HP driving customer engagement and CRM strategy. Leading efforts in growing customer base and optimizing email channels for better performance.

Responsibilities

  • Own customer base growth, engagement, retention, and value for designated market(s) within APJ
  • Lead end-to-end management of the Email channel, including planning, development, execution, optimization, and performance
  • Analyze Channel and Customer performance to optimize campaigns and journeys
  • Champion Cross-channel integration to deliver cohesive customer experiences
  • Partner with central and local teams to connect business priorities with data-driven Customer opportunities
  • Be the custodian of Customer economics and KPIs
  • Drive AI-enabled tools and process improvements

Requirements

  • 7+ years of CRM or customer engagement experience, ideally within digitally led consumer brands
  • CRM Expert with proven ability to drive customer value through lifecycle programs, segmentation, and personalized contact strategies
  • Hands-on expertise managing and optimizing email channel operations
  • Strong partnership and influencing skills
  • Understanding of CRM Measurement principles and data analytics
  • Clarity on customer data architecture and integration
  • Proficiency with CRM and marketing automation platforms, preferably Salesforce Marketing Cloud

Benefits

  • Equal Opportunity Employer (EEO)
  • Positive, lasting change for the planet and communities

Job title

Market CRM Lead, APJ Region

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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