Hybrid Paid Media Strategist

at Fannie Mae

• Job title: Paid Media Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $107,000 - $139,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Reston, United States

About the role

• Paid Media Strategist leading paid media campaigns for Fannie Mae's products and services. Collaborating with teams to develop media plans and enhance brand awareness.

Responsibilities

• Manage advertising agencies to provide media recommendations and optimizations to key audiences and decision-makers that advance our business goals.
• Recommend media mix, budget allocations, and timing strategies for paid media campaigns.
• Manage complex integrated campaigns, including budget oversight, vendor compliance, project management, and vendor and/or contract management.
• Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance.
• Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making.
• Recommend performance optimization and innovation to deliver measurable business results driving demand and awareness among audiences through data-driven storytelling and contextual messaging.
• Collaborate in a matrixed environment, gain cross-functional alignment, and manage stakeholders, third-parties and vendor partnerships.
• Proactively stay abreast of industry trends, algorithm changes, and emerging technologies in the digital marketing space.
• Present reports to senior leadership which include learnings and outcomes of media spend.

Requirements

• 4 years of experience leading paid media strategy and execution across digital and traditional channels with a focus on data-driven, audience-centric, and aligned campaigns.
• Bachelor’s degree or equivalent experience.
• Experience working in a highly matrixed organization.
• Hands-on-keyboard experience in paid campaign execution.
• Strong organizational management skills with a proven track record of leading complex, high-visibility campaigns.
• Proven ability to lead and manage multiple projects simultaneously, ensuring timely execution and delivery.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to think strategically while also managing detailed execution.
• Analytical mindset with the ability to interpret data and make strategic recommendations.

Benefits

• Broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.