Hybrid Paid Media Strategist

Posted last week

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About the role

  • Manage advertising agencies to provide media recommendations and optimizations to key audiences and decision-makers that advance our business goals.
  • Recommend media mix, budget allocations, and timing strategies for paid media campaigns.
  • Manage complex integrated campaigns, including budget oversight, vendor compliance, project management, and vendor and/or contract management.
  • Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance.
  • Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making.
  • Recommend performance optimization and innovation to deliver measurable business results driving demand and awareness among audiences through data-driven storytelling and contextual messaging.
  • Collaborate in a matrixed environment, gain cross-functional alignment, and manage stakeholders, third-parties and vendor partnerships.
  • Proactively stay abreast of industry trends, algorithm changes, and emerging technologies in the digital marketing space.
  • Present reports to senior leadership which include learnings and outcomes of media spend.

Requirements

  • 4 years of experience leading paid media strategy and execution across digital and traditional channels with a focus on data-driven, audience-centric, and aligned campaigns.
  • Bachelor’s degree or equivalent experience.
  • Experience working in a highly matrixed organization.
  • Hands-on-keyboard experience in paid campaign execution.
  • Strong organizational management skills with a proven track record of leading complex, high-visibility campaigns.
  • Proven ability to lead and manage multiple projects simultaneously, ensuring timely execution and delivery.
  • Excellent communication, leadership, and stakeholder management skills.
  • Ability to think strategically while also managing detailed execution.
  • Analytical mindset with the ability to interpret data and make strategic recommendations.

Benefits

  • Broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.

Job title

Paid Media Strategist

Job type

Experience level

Mid levelSenior

Salary

$107,000 - $139,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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