PPC Campaign Executive driving high - quality leads and pipeline growth through paid search campaigns. Planning, building, and optimising PPC campaigns across Google Ads and Microsoft Advertising for Ideagen's SaaS solutions.
About the role
- Paid Media Strategist leading paid media campaigns for Fannie Mae's products and services. Collaborating with teams to develop media plans and enhance brand awareness.
Responsibilities
- Manage advertising agencies to provide media recommendations and optimizations to key audiences and decision-makers that advance our business goals.
- Recommend media mix, budget allocations, and timing strategies for paid media campaigns.
- Manage complex integrated campaigns, including budget oversight, vendor compliance, project management, and vendor and/or contract management.
- Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance.
- Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making.
- Recommend performance optimization and innovation to deliver measurable business results driving demand and awareness among audiences through data-driven storytelling and contextual messaging.
- Collaborate in a matrixed environment, gain cross-functional alignment, and manage stakeholders, third-parties and vendor partnerships.
- Proactively stay abreast of industry trends, algorithm changes, and emerging technologies in the digital marketing space.
- Present reports to senior leadership which include learnings and outcomes of media spend.
Requirements
- 4 years of experience leading paid media strategy and execution across digital and traditional channels with a focus on data-driven, audience-centric, and aligned campaigns.
- Bachelor’s degree or equivalent experience.
- Experience working in a highly matrixed organization.
- Hands-on-keyboard experience in paid campaign execution.
- Strong organizational management skills with a proven track record of leading complex, high-visibility campaigns.
- Proven ability to lead and manage multiple projects simultaneously, ensuring timely execution and delivery.
- Excellent communication, leadership, and stakeholder management skills.
- Ability to think strategically while also managing detailed execution.
- Analytical mindset with the ability to interpret data and make strategic recommendations.
Benefits
- Broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.
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