Manage advertising agencies to provide media recommendations and optimizations to key audiences and decision-makers that advance our business goals.
Recommend media mix, budget allocations, and timing strategies for paid media campaigns.
Manage complex integrated campaigns, including budget oversight, vendor compliance, project management, and vendor and/or contract management.
Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance.
Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making.
Recommend performance optimization and innovation to deliver measurable business results driving demand and awareness among audiences through data-driven storytelling and contextual messaging.
Collaborate in a matrixed environment, gain cross-functional alignment, and manage stakeholders, third-parties and vendor partnerships.
Proactively stay abreast of industry trends, algorithm changes, and emerging technologies in the digital marketing space.
Present reports to senior leadership which include learnings and outcomes of media spend.
Requirements
4 years of experience leading paid media strategy and execution across digital and traditional channels with a focus on data-driven, audience-centric, and aligned campaigns.
Bachelor’s degree or equivalent experience.
Experience working in a highly matrixed organization.
Hands-on-keyboard experience in paid campaign execution.
Strong organizational management skills with a proven track record of leading complex, high-visibility campaigns.
Proven ability to lead and manage multiple projects simultaneously, ensuring timely execution and delivery.
Excellent communication, leadership, and stakeholder management skills.
Ability to think strategically while also managing detailed execution.
Analytical mindset with the ability to interpret data and make strategic recommendations.
Benefits
Broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.
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