Marketing Coordinator leading digital marketing projects and team management for Positivo Tecnologia. Engaging in strategic relationships with agencies to ensure program success.
About the role
- Sr. Director, HCP Marketing responsible for marketing strategy for Cologuard and cancer screening portfolio at Exact Sciences. Leading teams and engaging with healthcare providers to increase product adoption.
Responsibilities
- Lead and develop strategy behind and execution of personal and non-personal selling materials for HCPs, thought-leader engagement, and other innovative national & localized promotional efforts to support Cologuard, and a growing cancer screening portfolio, across primary care and specialty markets (e.g., GI, NP/PA and OB/GYN)
- Build commercial engagement and promotional plan(s) for thought leaders and practitioners
- Contribute to strategic development and oversee execution of multi-channel paid media plan, and necessary content strategy, to achieve and exceed goals and key performance indicators (KPIs)
- Work with insights & analytics team to improve brand and tactical measurement capabilities
- Lead investment decisions for the HCP marketing team
- Manage multiple external creative, media and medical education agencies to deliver against the plan and within budget
- Ensure appropriate tracking, invoicing, and reconciliation occurs
- Support key elements of the Cologuard lifecycle plans, including future commercial launch executions of the product to HCPs
- Analyze primary and secondary market research, measure, and track performance of key tactics through commercial analytics
- Consistent demonstration of exceptional leadership qualities, including, but not limited to, the ability to attract and retain the best team, foster a culture of high performance; lead with integrity, humility, accountability, and courage; and set a clear vision to energize teams towards the future.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or field related to job duties
- 12+ years of experience working in marketing or brand management
- 5+ years of direct leadership experience including hiring, coaching, and developing talent
- Proficient computer skills to include Internet navigation, Email usage, and word processing
- Demonstrated ability to perform the essential duties of the position with or without accommodation
- Applicants must be currently authorized to work in country where work will be performed on a full or part-time basis.
- We are unable to sponsor or take over sponsorship of employment visas at this time.
Benefits
- paid time off (including days for vacation, holidays, volunteering, and personal time)
- paid leave for parents and caregivers
- retirement savings plan
- wellness support
- health benefits including medical, prescription drug, dental, and vision coverage
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