Digital Lifecycle Marketing Manager focusing on paid media and email nurture program optimization. Collaborating with teams to drive engagement and conversions for marketing efforts.
About the role
- Creative Marketing Lead at Emprise Bank creating and managing visual design and social media. Focused on driving customer acquisition and cross-sell outcomes through effective marketing campaigns.
Responsibilities
- Create and manage in-house visual design and social media content to promote Emprise Bank’s brand, products, and services.
- Partner with various lines of business to understand the product and desired business outcome, and lead the creation of marketing campaigns.
- Execute marketing campaigns across various paid, owned, and earned media channels as appropriate.
- Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.
- Develop engaging content for websites, emails, promotional materials, print and digital ads, social media and events.
- Develop and design internal tools and templates to ensure brand consistency, including presentations, playbooks, and product/pricing guides.
- Assist in creating videos, presentations, and other marketing collateral to support sales and product promotions.
- Maintain brand standards and ensure consistency across all creative output and vendor-produced materials.
- Create and manage social media strategies for various platforms, understanding audience and voice for each.
- Schedule posts, engage with followers, and respond to inquiries timely, occasionally outside of normal business hours.
Requirements
- BS/BA in Marketing, Business, Graphic Design, Communications, or related field
- 2-3 years of experience in creative marketing
- Excellent written and visual communication skills
- Understanding of graphic design principles.
Benefits
- In addition to a competitive salary and benefits, Emprise offers professional growth
- a rewarding and challenging environment
- opportunities to be involved in our communities
- a culture of integrity, passion, and success.
- shift differential pay for bilingual candidates!
Job title
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