Digital Lifecycle Marketing Manager focusing on paid media and email nurture program optimization. Collaborating with teams to drive engagement and conversions for marketing efforts.
About the role
- Strategy Director in Oncology Solid Tumor Marketing at GSK, developing brand strategies and managing performance metrics. Collaborating across teams for budget management and brand lifecycle.
Responsibilities
- Support and deliver against the overall mid- and long-term strategy for the brand.
- Develop, monitor and report on key metrics to assess the short-term performance of the brand across functions (KPIs, performance drivers, etc).
- Support the development of key leadership and governance presentations (MPR/IR, Forecast, etc.).
- Responsible for the overall brand budget (across functions), as well as forecast development, refinement, and tracking, in collaboration with finance, forecasting, and analytics.
- Lead Commercial Strategy Team for the brand, a matrix team of commercial leaders across finance, forecasting, insights & analytics, marketing, and market access.
- Strategic & Operational Planning.
- Strategic development of brand KPIs, measurement plans, and performance monitoring aligned to strategic imperatives and critical success factors.
- Development of leadership and governance documents (i.e. Monthly Performance Review (MPR)/Monthly Operational Review (OPR), Investor Relations (IR), launch readiness reviews (LRRs), etc.).
- Serve as marketing lead / point of contacts for Insights & Analytics, Competitive Intelligence, Forecasting and Supply.
- Strategic LCM (Lifecycle Management) Strategy for a multi-indication product, including identifying current & future opportunities and prioritization of investment by indication as appropriate.
- Lead assessment of market development and key commercial opportunities to optimize launch planning.
- Identify and integrate novel data sources (biomarker, lab, claims, RWE, etc.) to enhance marketing strategies.
Requirements
- Bachelor’s Degree
- 8+ years’ work experience, with 4+ years in pharmaceutical marketing or related function.
- Experience with budget management and foundational principles of P&L management.
- Demonstrated experience in strategy development and execution.
- Ability to work effectively across a matrix environment and influence without formal authority.
- Demonstrated ability to influence senior commercial leadership and confidently defend informed recommendations.
- Demonstrated ability to apply data and analyses to drive high impact business decisions.
- Strong verbal and written communication/ presentation skills.
- MBA, MS, or MA in business, marketing science, or science related (preferred).
- Oncology experience is preferred.
- Experience in insights and analytics, market research, or forecasting.
- Ability to lead through change and inspire agility/flexibility amongst team.
- Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs.
Benefits
- GSK US Benefits Summary
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