Digital Lifecycle Marketing Manager focusing on paid media and email nurture program optimization. Collaborating with teams to drive engagement and conversions for marketing efforts.
About the role
- Marketing Assistant managing content and digital marketing campaigns for Positivo Tecnologia. Involved in communication, internal coordination, and metric analysis.
Responsibilities
- Monitor nurturing flows and automated campaigns.
- Support in creating high-value content/assets (briefings, organizing information, proofreading).
- Organize and update landing pages and forms, together with the agency or internal team.
- Organize the monthly editorial calendar for institutional content.
- Interface with internal departments to collect information.
- Send structured briefs to the agency (posts, articles, digital materials).
- Track daily requests and demands.
- Validate and forward internal approvals.
- Manage deliverables, deadlines and quality.
- Support gathering information about products, services and events.
- Organize requests and communication alignments.
- Monitor messages, comments and mentions daily.
- Internally escalate sensitive interactions.
- Prepare basic engagement and performance reports (with agency support).
- Receive, verify and forward invoices.
- Assist with contracts, budgets and administrative processes for the area.
- Organize files, briefs and action calendars.
Requirements
- High school diploma.
- Currently pursuing a university degree in Marketing, Advertising, Communications or Business Administration.
- Intermediate English.
- Advanced Excel skills.
- Familiarity with marketing automation tools (RD Station, HubSpot or similar).
- Basic knowledge of digital metrics analysis (social, website, email).
- Knowledge of Google Analytics, Meta Ads, Google Ads, LinkedIn Ads.
- Experience communicating in the corporate market (B2B) and basic knowledge of the B2G segment.
Benefits
- 🏥 Health and dental insurance plans
- 🧘🏿♀️ Zenklub: health and wellbeing platform, including psychological counseling
- 🧑🏿⚕️ Casa da Saúde: medical and dental consultations, and clinical tests
- 🏋🏿♀️ Gympass
- 🍴 Cafeteria
- 💊 Pharmacy discounts
- 🚑 Medical Emergencies: agreement with health plan for at-home care or telemedicine
- 👨🏿💻 Semi-flexible working hours
- 🏠 Hybrid work
- 👶 Childcare allowance and maternity kit
- 🚀 Discounts at Universidade Positivo (UP) - for employees and dependents
- 📒 Saber Mais: Professional Development Portal
- 👧 Discounts at Colégio Positivo for employees' children
- 💰 PPR (performance-based bonus)
- 👉🏻 Good Card: voucher accepted at over 130,000 establishments
- ✔️ Life insurance
- 💵 Payroll-deductible loans
- 🚌 Commuter allowance (Vale Transporte) or 🚗 Parking
- 💻 Parceiro Positivo: partner site with discounts on our products
Job title
Job type
Experience level
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Degree requirement
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