About the role

  • CRM Manager leading Salesforce strategy and optimization at ClearBank. Driving customer engagement and operational efficiency through innovative CRM solutions.

Responsibilities

  • Lead the development and execution of a comprehensive CRM strategy aimed at driving business growth, enhancing customer experience, and achieving targeted revenue outcomes.
  • Serve as the owner of Salesforce, setting the vision for how CRM enables customer lifecycle management, internal collaboration, and business intelligence.
  • Act as a trusted advisor to the Executive Committee on CRM-related opportunities and risks.
  • Partner with senior leaders across the Group to identify and prioritise CRM initiatives that drive commercial outcomes, operational efficiency and enhance the organization’s competitive position.
  • Ensure Salesforce is embedded into core business processes, from onboarding and servicing to risk management and compliance.
  • Partner with Compliance, Infosec and Data Security teams to ensure CRM initiatives meet regulatory standards (e.g., FCA, GDPR).
  • Oversee the architecture, configuration, and integration of Salesforce with other core enterprise systems.
  • Drive innovation through automation, AI, and analytics capabilities within the platform.
  • Ensure platform scalability, security, and compliance with regulatory standards (e.g., GDPR, FCA, DNB).
  • Establish and lead CRM governance forums to manage roadmap prioritisation, data quality, and platform standards.
  • Define and track KPIs to measure CRM effectiveness, adoption, and ROI across the Group.
  • Ensure robust change management and training programmes to support user adoption.
  • Develop and lead a high-performing CRM team, including Salesforce architects, product managers, and analysts on day-to-day operations, to drive product development, prioritization and product backlog management.
  • Foster a culture of collaboration, continuous improvement, and customer-centricity.

Requirements

  • Proven track record of success in a similar role, leading CRM strategy and Salesforce platform management in a regulated industry (preferably banking or fintech).
  • Strong technical understanding of Salesforce architecture, capabilities and eco system (Apex, Lightning, Service Cloud, Experience Cloud).
  • Experience with Salesforce deployment tools (e.g., Gearset, Copado) and integrations (e.g., Jitterbit, DocuSign).
  • Salesforce certifications (Administrator, Advanced Admin, Sales/Service Cloud Consultant) highly desirable.
  • Excellent leadership, communication, and stakeholder engagement skills.
  • Strategic thinker with a data-driven mindset and passion for customer-centric innovation

Benefits

  • We're flexible – We support a culture of flexibility which allows our employees to achieve a strong work-life balance.
  • Offices – Work in a way that works for you – whether that’s in the Amsterdam office, at home, or hybrid.
  • Holiday – 27 days of annual leave per year, plus public holidays.
  • Work abroad – You have the flexibility to work outside of the Netherlands for up to 30 days in a rolling 12-month period.
  • Socials – Regular social events open to all.
  • Holiday swap – Option to swap your bank holidays to any other day of your choice.
  • Wellbeing – long term disability cover and accident cover.
  • Bigger than ClearBank – Take a couple of days per year to do something that matters to you.
  • Pension – We offer generous pension contribution without mandatory employee contribution.
  • Expense coverage – Mobile phone allowance and travel cost reimbursement.
  • Family – Enhanced family-friendly leave.
  • Personal development – We offer personal development budgets, opportunities to take part in role-related training and unlimited LinkedIn Learning.

Job title

CRM Manager – Salesforce

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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