Project Manager, Patient Marketing overseeing patient recruitment initiatives in clinical research. Managing marketing efforts and team collaboration across internal and external stakeholders.
Responsibilities
Oversee internal patient marketing dept including graphic designer, social media coordinator and account managers.
Implementing ad creation and timelines for sponsor and internal campaigns.
Clinical research familiarity: Experience supporting enrollment, site recruitment, study awareness campaigns, or patient engagement initiatives within a CRO, site network, or life sciences environment.
Strategic marketing skills: Ability to develop and execute targeted marketing plans that drive participant recruitment and support study goals.
Operational mindset: Comfortable working closely with study teams, recruiters, and site staff to ensure alignment between marketing efforts and enrollment needs.
Content development expertise: Can create clear, compliant study-facing materials (landing pages, ads, email outreach, social content) tailored to specific populations.
Analytics: Skilled in using metrics, dashboards, and funnel insights to optimize campaign performance and adjust tactics quickly.
Regulatory awareness: Understands IRB/EC processes, ICF requirements, and guardrails around language and participant facing communications.
Strong project management: Can juggle multiple studies, deadlines, and stakeholder needs while maintaining quality and compliance.
Manage and track all recruitment marketing and advertising efforts across ERG sites.
Tracking site advertising budgets and spending (ERG monthly and Sponsor)
Regulatory / IRB approvals
Marketing/promotional materials
Post-Study recap and evaluations
Work as liaison between sites and recruitment service vendors on marketing and recruitment initiatives.
Review vendors and monitor recruitment trends.
Additionally, this role may encompass responsibilities beyond those outlined above, as required by the evolving needs of the organization.
Requirements
5+ years of marketing experience, preferably in clinical research or life sciences.
Bachelor’s degree preferred but not required; equivalent experience in clinical research marketing or patient recruitment accepted.
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