Demand Generation Manager driving growth strategy for Quandri, transforming the insurance industry through AI - driven automation. Collaborating across marketing, sales, and revenue operations to build impactful campaigns.
About the role
- Marketing Lead developing innovative paid media strategies for customer acquisition at Enova International. Collaborating with cross-functional teams and managing various media channels to drive performance.
Responsibilities
- Lead the strategy and execution of LTV, CTV, Radio, Streaming Audio, Podcasts, Display, Programmatic, and other channels as assigned to achieve brand, volume, and efficiency goals.
- Manage monthly channel budgets and invoicing, develop performance projections, and optimize budget allocation to ensure alignment with overall goals and maximize return on investment. Create, manage, test and analyze campaigns from development and testing to execution and scaling.
- Analyze performance data to uncover insights, improve ROI, and refine media strategies for future campaigns, while developing actionable recommendations and leveraging data mapping to optimize paid media strategies across all channels.
- Manage daily optimization for each paid media channel, ensuring optimal volume and performance within acceptable efficiency targets.
- Collaborate with Website, Creative, and Analytics teams to develop and optimize landing pages and conversion funnels, driving attribution and leveraging A/B testing to continuously enhance conversion rates and customer journey initiatives.
- Manage relationships with internal and external partners to develop monthly and quarterly media plans, and execute, optimize, and scale campaigns.
- Stay informed on the latest trends, best practices, and techniques across all media channels to ensure market efficiency and uncover new opportunities.
Requirements
- Bachelor’s degree in Marketing, Business, or Finance.
- Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance.
- Proficient in Excel-based and PowerPoint-based reporting, proven ability with data visualization to make information more easily understood.
- 8-10 years experience in offline and online paid media management with proven results.
- Strong analytical and project management skills--detail oriented. Approach to business challenges with a problem-solving mindset is critical.
- Highly self-motivated and autonomous with a proven ability to manage multiple projects, drive them to completion, deliver meaningful results, and identify new, innovative channel or campaign solutions to enhance performance.
- Curiosity drives how you approach day-to-day work and collaboration, inspiring you to ask questions, explore new ideas, and seek innovative solutions.
- Experienced and eager to pivot seamlessly, embrace change, and uncover opportunities in dynamic situations.
- Strong interpersonal and communication skills—both written and verbal. Exhibit ability to organize thoughts, communicate professionally and concisely.
Benefits
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day…Plus so much more!
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