Customer Segment Product Manager at Caterpillar developing customer segment strategies and engaging stakeholders. Requires collaboration with product teams and understanding of construction technology.
About the role
- Product Manager leading strategic initiatives for Eletromidia's digital advertising platform. Focusing on user needs, business objectives, and cross-functional collaboration.
Responsibilities
- Define and evolve the product vision for Eletromidia Aqui Ads, connecting strategy, user needs and business objectives
- Prioritize and manage the backlog, making decisions guided by data, impact and effort
- Conduct continuous discovery: user interviews, behavioral analysis, tests and validations
- Work closely with engineering, design, data, marketing and growth, ensuring alignment and end-to-end execution
- Track key product metrics (conversion, activation, retention, revenue, churn) and turn insights into the roadmap
- Lead feature launches, improvements and experiments, ensuring clarity of scope, timing and impact
- Act as the product reference within the team, raising the level of strategic thinking and execution
- Map and remove bottlenecks in the advertiser journey, from onboarding to repurchase
Requirements
- Proven experience as a Product Manager working with digital B2B, B2B2C products or media/ads platforms
- Strong analytical skills and comfort making data-driven decisions
- Experience in growth environments with multiple stakeholders and ambiguous contexts
- Excellent communication, clear reasoning and influencing skills
- Owner mindset: business acumen, strong prioritization and focus on impact
- Experience working with agile teams and scaled products
- Experience with ads platforms, martech or marketplaces (advantageous)
- Knowledge of acquisition, funnel and monetization metrics (advantageous)
- Experience with SMB-focused or self-service products (advantageous)
- Previous experience in media, OOH or advertising contexts (advantageous)
Benefits
- Health and dental insurance: extra care and wellbeing for peace of mind
- Life insurance: because the future deserves care too
- Flexible benefit card (Meal/Food): choose where to use it and enjoy each meal your way
- Transportation allowance: guaranteed mobility for more flexible commuting
- Annual profit-sharing (PLR): we hit goals together, we celebrate together
- Total Pass: a little boost to support physical activity
- Birthday day off: our gift for you to enjoy your day
- Ticket raffles for various experiences: culture, entertainment and leisure
- Corporate university: here, learning never stops — learn, grow and take on new challenges
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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